HomeNewsSponsorship & MarketingFootballItaly

Serie A to deploy virtual advertising across all matches with Supponor-developed technology

The ISG and Supponor solution will be operated remotely from the Serie A IBC. (Photo: ISG).

Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…