Italian Serie A
Globo’s SporTV secures Serie A rights package in Brazil
Brazilian media group Globo has acquired a small package of rights to the Italian Serie A to be exploited on its pay-television SporTV channel
Hellas Verona upgrades Trivellato Industriali sponsorship
Mercedes-Benz dealer Trivellato Industriali has extended and expanded its relationship with Italian Serie A oufit Hellas Verona to become the club’s sleeve sponsor.
Parimatch acquires digital overlay branding rights in Juventus deal
Cyprus-based betting company Parimatch has signed a new sponsorship with Serie A club Juventus
Court upholds Sky Italia’s €7m fine over Serie A marketing
The regional administrative court of Lazio (Tar) has upheld the €7m ($8.3
AC Milan continues to add new sponsors with Harmont & Blaine deal
Italian Serie A football club AC Milan has signed up apparel company Harmont & Blaine as the latest addition to its sponsorship portfolio
Covid-19 sees losses deepen for Juventus, Raffles named regional sponsor
Juventus has seen its losses rise by €31.5m ($37.3m) to €71.4m for the year ending June 30, 2020, with the Italian Serie A football club laying bare the effects of Covid-19 on its financial affairs.
AC Milan extends with Banco BPM, Udinese continues sustainability push with Bluenergy
Italian Serie A club AC Milan has extended its sponsorship contract with Italian bank Banco BPM
Francis: OTT streaming operators have struggled to provide lockdown service
Barney Francis, the former managing director of the UK division of Sky Sports, has suggested the Covid-19 crisis has exposed the business models of some of the OTT streaming services operating in the sports sector but says there are plenty of reasons to be optimistic about the industry. Ben Cronin reports.
Lavazza signs wide-ranging deal with Italian champions Juventus
Italian Serie A champions Juventus have named Italian coffee brand Lavazza as the official coffee of the Turin-based club in a wide-ranging agreement
Serie A finds new home in Brazil with Band, LaLiga still without deal
Brazilian commercial broadcaster Bandeirantes has acquired the rights to the Italian Serie A in a one-season deal to cover the forthcoming 2020-21 campaign
Inter Milan extends long-term association with Volvo
Italian football's Inter Milan has extended its contract with automotive brand Volvo. The supply agreement dates back to 2007 and will now extend through the 2020-21 season
AC Milan develops regional sponsorship strategy with signing of Yabo Sports
Italian Serie A club AC Milan has signed up online gambling platform Yabo Sports as its latest regional sponsor. The long-term deal begins ahead of the 2020-21 season and covers the Asia region
Band bids to acquire Italian Serie A rights in Brazil
Brazilian commercial broadcaster Band is in advanced negotiations with the IMG agency to acquire the rights to the Italian Serie A football league
Six to eight investment and financing bids submitted before Serie A deadline
A joint investment proposal from private equity houses CVC, Advent and FSI, and one led by a separate consortium consisting of Bain Capital and NB Renaissance Partners are reported to be leading the running…
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Konami adds AS Roma to roster of elite European clubs
Football video game maker Konami Digital Entertainment has signed a long-term, exclusive sponsorship with top-flight Italian football club AS Roma
CVC and Advent combine to offer €1.3bn for minority Serie A stake
Private equity firms CVC Capital Partners and Advent International have come together to offer €1.3bn ($1.53bn/£1.17
Puma takes over Sassuolo kit rights after five years with Kappa
Italian Serie A club US Sassuolo has signed a long-term technical sponsorship with the German sports brand Puma.
Puma replaces Italian rival Kappa as the club’s kit suppler.