Italian Serie A
AC Milan renews association with Starcasinò.sport
AC Milan has extended its official partner contract with sport, media and entertainment portal Starcasinò.sport.
Inter Milan extends with Gatorade for another year, Torino and CEAT renew
Italian Serie A club Inter Milan has extended its contract with PepsiCo brand, energy drinks manufacturer Gatorade.
The brand first became the club's official sports drink in 2018
CVC-led consortium chosen by Serie A clubs for exclusive talks
Italy’s Lega Serie A has decided to enter into exclusive negotiations with a consortium involving private equity firm CVC Capital Partners over the sale of a stake in a new entity to manage its media-rights b…
AC Milan blames Covid-19 and Europa League ban for €195m loss
AC Milan will record a net loss of €195m ($230.3m) for the year ended 30 June 2020, blaming the Covid-19 pandemic and a ban from participating in the Uefa Europa League for the disappointing results.
AC Milan signs Risparmio Casa as latest sponsorship addition
Italian Serie A club AC Milan has signed up discount store chain Risparmio Casa as a sponsor
AC Milan takes on supermarket group Crai as new sponsor
Italian Serie A club AC Milan has signed a new deal with the supermarket network Gruppo Crai
New Juventus sponsor Wings Mobile looks to break into Italian market
Italian Serie A side Juventus has signed up technology start-up Wings Mobile as a sponsor.
As part of the deal, the brand will be granted visibility during Serie A and Coppa Italia matches
Inter Milan signs SDY Sports as Asian betting partner, Napoli and Decò renew
Italian Serie A club Inter Milan has signed up Asian betting operator SDY Sports as the club’s 'Official Asian Online Gaming Partner' for the next two years.
FXORO upgrades Roma deal, Hellas Verona net back-of-shirt sponsor
AS Roma has expanded its sponsorship deal with brokerage company FXORO, while fellow Italian Serie A football club Hellas Verona has agreed a back-of-shirt sponsorship contract with vehicle maintenance…
Serie A has lost more than €500m, chief executive says
Italian football's Serie A has lost more than €500m ($573m) in revenues due to the Covid-19 pandemic, the league's chief executive Luigi De Siervo has said.
AS Roma latest to sign up Iqoniq to boost fan engagement
Italian Serie A club AS Roma has become the latest football club to sign up fan engagement platform Iqoniq to its sponsorship portfolio
Udinese agrees three more years with main sponsor Dacia
Italian Serie A club Udinese has extended its main shirt sponsorship with the Romanian car brand Dacia for the next three seasons
Mail.ru retains LaLiga, Serie A streaming in new Telesport deal
Russian social media platforms VK and Odnoklassniki, owned by Russian internet company Mail
Mediapro ‘set to join Bain-led bid’ for stake in new Serie A media arm
Spanish media giant Mediapro is in “advanced negotiations” with private equity firms Bain Capital and NB Renaissance Partners to join their bid for a stake in Serie A’s new media-rights business, accor…
AC Milan bolsters sponsorship portfolio with Bioscalin renewal
Italian Serie A club AC Milan has signed a renewal to its sponsorship contract with pharmaceutical brand Bioscalin.
The association began in 2018 and will now extend until the end of the 2020-21 season
Inter Milan contracts Aim Sports for digital overlay solution
Serie A club Inter Milan has contracted digital advertising company Aim Sports to introduce digital overlay technology at its San Siro Stadium from this season
Bologna signs Facile Ristrutturare as main sponsor alongside raft of new deals
Italian Serie A club Bologna has signed up several new kit sponsors for the 2020-21 season
Globo’s SporTV secures Serie A rights package in Brazil
Brazilian media group Globo has acquired a small package of rights to the Italian Serie A to be exploited on its pay-television SporTV channel