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AC Milan develops regional sponsorship strategy with signing of Yabo Sports

(Photo by Marco Luzzani/Getty Images)

Italian Serie A club AC Milan has signed up online gambling platform Yabo Sports as its latest regional sponsor. The long-term deal begins ahead of the 2020-21 season and covers the Asia region.

Activation will begin with the club's digital summer 2020 tour of China, with the brand joining the club's virtual fan village which offers exclusive experiences to engage with its fans in the region.

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