German Bundesliga

Football
Sponsorship & Marketing

French electrical goods wholesaler Sonepar has upgraded its association with German Bundesliga football club Borussia Mönchengladbach to take on sleeve sponsorship rights, with the H-Hotels group downgrading …
Football
Media

Indonesian OTT and pay-television platform Mola TV has acquired media rights for German Bundesliga football in a five-year deal from 2020-21 to 2024-25, SportBusiness can reveal
Football
Events

The German Football League (DFL) has agreed on a set of guidelines for the possible return of spectators to stadiums for Bundesliga and 2. Bundesliga matches
Baseball
Events

Nike is to lay off at least 500 staff at its headquarters in Oregon, US, after a loss-making second quarter - Fox Business
Football
Media

Germany’s federal monopoly commission has criticised the decision of the country’s federal cartel office, the Bundeskartellamt, to allow the German Football League (DFL) to sell exclusive live media-rights pac…
Football
Sponsorship & Marketing

German Bundesliga club Fortuna Düsseldorf – relegated from the top division last month – has signed a sponsorship deal with carmaker Volkswagen and a regional car dealership.
Football
Sponsorship & Marketing

German Bundesliga football club Schalke 04 has upgraded its association with construction and project management company Harfid to include its sleeve sponsorship rights
Football
Sponsorship & Marketing

Multinational conglomerate Siemens has extended its sponsorship of German Bundesliga club Bayern Munich for another three years
Football
Sponsorship & Marketing

Online broker Flatex has signed as the new main shirt sponsor of German Bundesliga club Borussia Mönchengladbach in a three-year deal, effective immediately.
Football
Events

German Bundesliga champions Bayern Munich have followed their close rivals Borussia Dortmund in announcing plans for a virtual tour after seeing their summer schedule disrupted by the Covid-19 pandemic
Football
Sponsorship & Marketing

The Sportfive agency has extended its agreement with Supponor, the virtual advertising technology company, for three more years
Football
Media

There have been talks between representatives of the Saudi Arabian state and the German Bundesliga about a potential deal for the league's media rights in the Middle East
Football
Media

The German Football League (DFL) has announced that the revenue from its domestic broadcasters for the forthcoming 2021-25 rights cycle will be €1.1bn per season, slightly down from the €1.16b
Football
Media

The German Football League (DFL) has awarded domestic live rights to the German Bundesliga, from 2021-22 to 2024-25, to pay-television broadcaster Sky Deutschland and OTT streaming service DAZN
Football
Sponsorship & Marketing

German football clubs TSG Hoffenheim has extended its contract with stadium naming rights sponsor, environmental service firm PreZero, a member of the Schwartz Group which owns supermarket chains Aldi…
Football
Finance & Law

Professional services firm Deloitte has unveiled its Annual Review of Football Finance for 2020, showing that Europe’s ‘big five’ leagues generated record high combined turnover of close to €17bn (£15.2/$19.3)
Football
Media

The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25
Football
Sponsorship & Marketing

Online bookmaker Interwetten has renewed its deals with two German Bundesliga clubs – TSG Hoffenheim and VfL Wolfsburg – until 2022-23.