German Bundesliga champions Bayern Munich have followed their close rivals Borussia Dortmund in announcing plans for a virtual tour after seeing their summer schedule disrupted by the Covid-19 pandemic.
The German club is working with its regular summer tour sponsor, Audi, to deliver the “Audi Summer Tour”, which will run from July 25 to August 2.
The club said the virtual event will allow international fans to follow Bayern’s pre-season preparations in real time on digital platforms and will include digital autograph sessions, virtual fan challenges and interactions with international athletes.
Additionally, the team will play a friendly at their home ground, the Allianz Arena with an opponent that has yet to be announced.
Bayern Munich chairman and chief executive Karl-Heinz Rummenigge said: “As we are unfortunately unable to go on the Audi Summer Tour this year as planned, and as normal for so many years, we have now created this global digital initiative together with our partner Audi, to maintain and nurture the worldwide bond of the FC Bayern family, particularly during this period of the coronavirus pandemic. Our fans across the globe can look forward to exciting content on our platforms.”
Bayern becomes the second Bundesliga club to announce virtual tour plans this week. Yesterday (Wednesday), rivals Borussia Dortmund said they had cancelled a summer trip to China and countries in Southeast Asia.
Instead, the club will now host a BVB Virtual Asia Tour, which will consist of a series of online sessions between players and fans, live streams from training sessions and friendly games, and offline events.
In May, Bayern, together with Real Madrid and Inter Milan, announced plans for a “European Solidarity Cup” to raise funds for medical infrastructure in Spain and Italy and “send a message of solidarity” during the Covid-19 pandemic.
The dates for the competition have yet to be announced but it is likely to take place sometime in 2021, depending on space in the international match calendar.