FC Bayern Munich

Football
Sponsorship & Marketing

Bayern Munich and Adobe have decided to end their sponsorship agreement by mutual consent, just one year into a three-year contract.
Football
Industry Moves

Andreas Jung, one of the leading commercial executives in German football, is to leave his role as the board member responsible for marketing at Bundesliga champions Bayern Munich at the end of the season
Football
Events

Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
Football
Industry Moves

Bundesliga giants Bayern Munich FC have promoted Dee Kundra to the head of its New York regional office as managing director for North, Central and South America.
Football
Industry Moves

OneFootball, the football-focused streaming and media platform, has recruited Bayern Munich’s Michael Roth to a partnerships role.
Football
Fan Engagement

German Bundesliga club Bayern Munich yesterday (Thursday) officially opened an office in Bangkok to manage its business in most of Asia. Plans for the Bangkok office were unveiled in February
Football
Events

Planned game at Packers' home is part of summer tours for European giants
Football
Media

ESPN is demonstrating its continued commitment to the Bundesliga in the United States with extensive coverage of the high-profile Bayern Munich-Borussia Dortmund match on April 23, highlighted by the network's…
Football
Industry Moves

Rudolf Vidal is stepping down as Bayern Munich's president of the Americas, a role he has held since 2014, "to pursue new professional challenges
Football
Fan Engagement

German football club Bayern Munich is to establish an international office in Bangkok. The move is part of the Bundesliga side’s plans to extend its global reach.
NFL
Fan Engagement

The National Football League will play a regular season game this fall in Munich, its first-ever such contest in Germany, part of a four-year set of games planned in the country, and representing a critical element of the league's international development efforts. US Editor Eric Fisher reports.
NFL
Events

The National Football League has announced that Munich and Frankfurt will share the league's first four regular season games in Germany, with Bayern Munich's Allianz Arena staging the inaugural game during…
Football
Media

Over 400,000 German viewers of the first Der Klassiker of the 2021-22 season chose to watch the game using non-traditional feeds, innovations created thanks to the Bundesliga's 'glass-to-glass' strategy. Adam Nelson speaks to DFL stakeholders about how new broadcasting initiatives are helping to boost the league's engagement and revenues.
Football
Finance & Law

A new study released by accounting firm KPMG has detailed the financial impact of Covid-19 on the winners of Europe’s top eight football leagues for the year ending May/June 2021.
Football
Sponsorship & Marketing

Virtual advertising solutions provider Supponor has extended its exclusive deal with German football champions Bayern Munich, in a move which will see the company supply its next-generation Supponor AIR…
Football
Sponsorship & Marketing

European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet
Football
Industry Moves

Benno Ruwe, head of international relationships and product development at Bayern Munich, has left the Bundesliga side to take up a position at Fifa next month
Football
Sponsorship & Marketing

House and garden tools company Einhell has become a third-tier ‘Gold Partner’ of the German Bundesliga club Bayern Munich.