German Bundesliga
Organised, timely and efficient: German football shows the way out of lockdown
There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.
Bundesliga ‘ghost games’ provide backdrop for sponsorship re-set
When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…
Amazon extends Bundesliga rights for remainder of season
Retail giant Amazon has extended its deal with the German Football League (DFL), giving it domestic rights to seven more top-tier Bundesliga matches and four relegation matches between Bundesliga and second-tier…
FC Köln extends with long-term shirt sponsor REWE
German Bundesliga football club FC Köln has extended the contract of its main sponsor REWE Group, the German supermarket chain.
Amazon continues non-exclusive Bundesliga coverage in new agreement
Retail giant Amazon has reached an agreement for its Prime Video service to provide live coverage of two more German Bundesliga matches this weekend for subscribers in Germany and Austria
DAZN extends live Bundesliga rights until end of season
International streaming service DAZN has agreed an extension to its one-match Bundesliga broadcast rights deal with the German Football League (DFL) in Germany and Switzerland, covering the remainder of…
Real, Bayern and Inter to feature in ‘Solidarity Cup’ healthcare fundraiser
Real Madrid, FC Bayern Munich and Inter Milan have announced plans for a ‘European Solidarity Cup’ to raise funds for medical infrastructure in Spain and Italy and ‘send a message of solidarity’ followi…
Nent to launch Viaplay in Baltics with Formula 1, Bundesliga and NHL
The Nordic Entertainment (Nent) Group will launch its Viaplay services in Estonia, Latvia and Lithuania in the first quarter of 2021, and has already started building its sports portfolio by acquiring…
Falling transfer fees to be a marker for football’s post-Covid-19 austerity era
Omar Chaudhuri, chief intelligence officer at 21st Club, reflects on how the transfer market will change and impact clubs of all sizes during and after the Covid-19 crisis
DFL in longer-term negotiations after Amazon nets one-match Bundesliga deal
Online retail giant Amazon acquired domestic broadcast rights to the most recent Monday-evening Bundesliga match between Werder Bremen and Bayer Leverkusen in a direct deal with the German Football League…
Is playing football behind closed doors always the best medicine?
Behind closed doors matches are not a panacea for the impact of Covid-19, nor are they always better than not playing at all.
Sky PerfecTV deal marks Bundesliga’s first Asian rights agreement of new cycle
Japanese pay-television broadcaster Sky PerfecTV has acquired rights for the German Bundesliga covering the five seasons from 2020-21 to 2024-25, SportBusiness can reveal
Returning Bundesliga quietly delivers record international audiences
The German Bundesliga attracted strong audiences in key global markets upon its return on Saturday, May 16, despite matches being played behind closed doors
DFL agrees direct DAZN deal for Monday Bundesliga match, Sky nets record audience
The German Football League (DFL) has agreed a one-match media-rights deal with subscription streaming service DAZN for this evening’s Bundesliga match between Werder Bremen and Bayer Leverkusen.
William Hill bets on Bundesliga as it counts the cost of 57-per-cent fall in revenues
British high street bookmaker William Hill has said that its revenues have fallen by more than half due to the Covid-19 pandemic
Brazil’s Betsul lands Bundesliga betting streaming rights from Sportradar
Brazilian betting operator Betsul has acquired betting streaming rights to the German Bundesliga ahead of the league’s return to action this weekend.
Sky adds fan audio and reduced package for returning Bundesliga
German pay-television broadcaster Sky Deutschland will offer viewers the option of playing recorded crowd noise during its Bundesliga coverage as the domestic football season returns tomorrow (Saturday)
Round-Up: Ferrari weighs Indycar, Bayern-Douyin deal, Tendulkar settles, Japan shutdown cost, and more
The shutdown of professional sport in Japan will have cost the economy ¥274.7bn ($2.6bn/€2.4b