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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
In era of racing sponsor retreats, Chevrolet doubles down on activation
The North American auto industry’s increasing gravitation toward crossover sport utility vehicles, trucks, and electric vehicles has lessened the natural link between the “stock car” element of auto racing, making the sport now a more fertile sponsorship area for brands in other product sectors.
China Digest | Regulator targets sports investors; fat footballers; motorsport calendar weakens; and more
In this week's China sports industry round-up: government questions credit risks around Chinese firms investing in sport overseas; China's F1 grands prix marked 'provisional' in calendar; Chinese U20 football team could enter German league; and more.
Formula One to promote Expo 2020 Dubai
Expo 2020 Dubai has agreed a sponsorship deal with the Formula One motor-racing championship
GT Series unlikely to seek new title sponsor
SRO, which organises the GT Series, has revealed that it is unlikely to look for a new title sponsor after Swiss watchmaker Blancpain recently opted to end its support of the motorsport series
Nascar checks in with HotelPlanner
US motorsport organisation Nascar has agreed a multi-year deal with online hotel reservations provider HotelPlanner
Petronas agrees fuel supplier deal for Moto2 and Moto3
Malaysian oil and gas company Petronas has agreed a deal to be the official fuel supplier for the Moto2 and Moto3 motorcycle racing series for the three years from 2020 until 2022
Hosting the SEA Games: is the juice still worth the squeeze?
The Southeast Asian Games has grown to be unrecognisable from its first edition in Bangkok in 1959. Is it still relevant for the region, or has it been supplanted by its bigger brother, the Asian Games?
Yao Ming’s CBA juggling act gets a boost from NBA travails
After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.
Masa Takaya on Tokyo 2020’s messages of resilience, recovery and hope
In the first of a trio of interviews with the Tokyo Organising Committee of the Olympic and Paralympic Games, Kevin McCullagh speaks to Masa Takaya, spokesperson and communications team leader, about what Tokyo 2020 wants to say to the world and how his team is delivering the message.
Football risks ‘eating itself’ in the race for engagement, but digital may be a small part of the solution
Football has embraced social media in a huge way, but will its focus on digital technology undermine grassroots participation? Frank Dunne asks if the game is in danger of eating itself and looks at what Uefa is doing to prevent this.