US stock car racing series is looking to engage its fanbase, attract new supporters, and extend relationships with commercial partners via a scripted comedy series. Bob Williams reports.
Nascar moves quickly to fill void from Covid-19 with nationally-televised esports series
Esports has never been as important or relevant as it is now amid the global Covid-19 pandemic. Nascar has been an early mover in this space with the creation of the eNascar iRacing Pro Invitational Series.
Nascar searching for new ways to return to relevance after decade of decline
Organisers admit they 'lost their way' by alienating core fanbase
TV ratings and attendances down significantly, while many sponsors have left
Amazon Web Services to become global technology provider for SRO Motorsports
Amazon Web Services (AWS) has become the global technology provider for the SRO Motorsports Group, building on an existing relationship between the technology firm and GT racing event organiser
Globo picks up pay-television rights to Formula E
Brazilian media group Globo has acquired pay-television rights to electric motor racing’s Formula E, boosting the rights-holder’s exposure in the South American country following a free-to-air deal wit…
Extreme E tops up German distribution with Sky highlights deal
Extreme E, the nascent electric off-road racing series, has added to its distribution in German-speaking countries in a highlights agreement with pay-television broadcaster Sky Deutschland
Discovery wins full Formula E exclusivity in seven markets, Eleven lands Portugal rights
Discovery, the international broadcaster that owns Eurosport, has secured a new rights deal with Extreme E, the electric motor racing series, spanning over 50 European countries and including full exclusivity…