US stock car racing series is looking to engage its fanbase, attract new supporters, and extend relationships with commercial partners via a scripted comedy series. Bob Williams reports.
Nascar ready for lift-off with revamped schedule, Michael Jordan as team owner
After successfully staging its 2020 season in the face of the Covid-19 pandemic, Nascar is primed to reach new heights next year. "We set a path that we wanted to be a leader,” Daryl Wolfe, Nascar's chief operations and sales officer, tells SportBusiness.
Nascar searching for new ways to return to relevance after decade of decline
Organisers admit they 'lost their way' by alienating core fanbase
TV ratings and attendances down significantly, while many sponsors have left
Canal Plus’ French GP pay-TV audience eclipses free-to-air figure
Canal Plus, the French pay-television broadcaster, netted an audience of 1.02 million subscribers for live coverage of Formula 1’s French Grand Prix yesterday (Sunday) afternoon.
Discovery pens WEC, 24 Hours of Le Mans deal in over 100 territories
Media group Discovery has signed off on a five-year deal for rights to the 24 Hours of Le Mans and the FIA World Endurance Championship
ServusTV adds DTM to motorsport portfolio
ServusTV, the commercial free-to-air broadcaster in German-speaking countries, has acquired rights in Germany and Austria to the DTM touring cars series
W Series unveils international rights deals, Channel 4 to air documentary
W Series, the all-female motorsport competition, has announced broadcast deals in over 175 markets ahead of its 2021 season
USA Rugby ‘cautiously optimistic’ after forging ahead with Rugby World Cup bid
USA Rugby has a new-found spring in its step after being formally accepted as a candidate to host the 2029 women’s Rugby World Cup and men’s event in 2027 or 2031. Bob Williams reports on the Union's bid process.
Bill Daly on managing the NHL’s challenges and opportunities
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bill Daly, National Hockey League deputy commissioner. Eric and Chris also discuss potential historic changes in the business of tennis, the ongoing development of non-fungible tokens (NFTs), and recent encouraging news for NBCUniversal regarding both the Tokyo Olympics and Super Bowl LVI.
Sports NFTs look to establish staying power
Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports
Alibaba-owned Daraz leverages cricket to power emerging e-commerce platform
Alibaba-owned online shopping platform Daraz is using the acquisition of Bangladesh Cricket Board rights to drive audiences to its site. Kevin McCullagh asks if the experiment could provide a new