US stock car racing series is looking to engage its fanbase, attract new supporters, and extend relationships with commercial partners via a scripted comedy series. Bob Williams reports.
Nascar begins to expand audience with iRacing Pro Invitational Series
Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
Nascar moves quickly to fill void from Covid-19 with nationally-televised esports series
Esports has never been as important or relevant as it is now amid the global Covid-19 pandemic. Nascar has been an early mover in this space with the creation of the eNascar iRacing Pro Invitational Series.
Amazon to showcase MotoGP docuseries produced by Mediapro
Amazon Prime Video, the video streaming arm of internet retail giant Amazon, has announced an exclusive documentary series about the MotoGP motorcycling championship
F1 director of strategy Gangakumaran to return to Sky Sports
Yath Gangakumaran is to leave his role as director of strategy and business development at Formula 1 to return to UK pay-television broadcaster Sky Sports in the role of commercial director
Formula E launches behind-the-scenes documentary on YouTube, Facebook
The Formula E electric car-racing series has launched Formula E: Unplugged, a new short-form episodic documentary series on YouTube and Facebook
Formula E looking to upscale but media rights monetisation still not a priority
Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
DAZN’s Diquattro: ‘A physiological adjustment was required in the market’
In an exclusive video interview filmed at The Square, DAZN’s new production facility outside Milan, Veronica Diquattro, the media company's chief revenue officer Europe, talks to SportBusiness about the platform’s first season as the primary broadcaster of the Italian football league, Serie A, and its wider ambitions.
Diquattro: DAZN will not be deflected on path to becoming world’s top sports destination
Technical problems which blighted DAZN’s Serie A coverage earlier this season ‘now resolved’
Rights strategy to stay market-specific, despite global boxing and Women’s Champions League deals
Betti
Stan Chia on Vivid Seats becoming a public company, building its brand
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Stan Chia, Vivid Seats chief executive. Fisher and Russo also discuss NBC Sports’ record-setting rights renewal with the Premier League for the United States, the introduction of a dramatic series of 2022 purse and bonus increases at the PGA tour, further advances in the attempted reboot of the United States Football League, and the pending departure of Major League Soccer president and deputy commissioner Mark Abbott.
Eleven focuses on D2C and ‘locally relevant’ sport in new Asia-Pacific service
Eleven Sports COO Alessandro Tucci on the company's new Asia-Pacific push and how it will differentiate itself from jostling competitors.