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OKX and McLaren to educate fans on responsible investing as they ramp up activation

(Photo by Clive Mason/Getty Images)

McLaren and crypto sector sponsor OKX unveiled an eye-catching new livery for the Formula One team’s cars ahead of last month’s Grand Prix in Singapore. It was the beginning of activation activity that senior executives from the two companies say will include educating fans in responsible investing.

OKX, which runs one of the world’s biggest online cryptocurrency exchanges, became McLaren’s sole Primary Partner, the team’s top sponsorship designation, in a five-year deal announced in May.

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