International Automobile Federation (FIA)
Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.
When the electric Formula E racing series was first launched, it aimed to plug-in to a new generation of motor sport enthusiasts. Industry experts reveal how successful it was in engaging fans.
Formula E’s stakeholders analyse the successes and failures of its innaugural season.
From Virgin Atlantic flights to intergalactic travel, Virgin Racing’s Formula E team principal Alex Tai knows about life in the fast lane.
Experts in commercial landscape of Formula One met at SportBusiness International headquarters last month to debate the real extent to which stakeholders in the sport are achieving ROI. Will Formula E be competitive to Formula One? Is the sponsorship proposition as attractive to brands as it has been in the past? And who should replace Bernie Ecclestone when he leaves the sport? All of this, and more, was discussed in depth.
Rob Ridley speaks to Gérard Neveu, head of motor racing’s WEC (World Endurance Championship), about growth for the series after it was sanctioned for another three years in June.