International Automobile Federation (FIA)
The Leader: Claire Williams
Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.
Racing for Pole Position
Elisha Chauhan speaks to the man driving Formula E, Alejandro Agag, to find out how he thought the inaugural season panned out and what’s in store for the future of the electric racing series.
The IT Crowd
When the electric Formula E racing series was first launched, it aimed to plug-in to a new generation of motor sport enthusiasts. Industry experts reveal how successful it was in engaging fans.
Electric Avenue
Formula E’s stakeholders analyse the successes and failures of its innaugural season.
Max Power
Former FIA (International Automobile Federation) President Max Mosley reveals what drove him into a career overseeing Formula One and improving the safety of vehicles on the road. Interview by Elisha Chauhan.
Motorsport Games heads to Marseille for second edition
Goodyear follows WEC tie-up with World Touring Car Cup deal
F1 details first sustainability plan
Extensive broadcast distribution and worldwide streaming for FIA’s Motorsport Games
Rocket Man
From Virgin Atlantic flights to intergalactic travel, Virgin Racing’s Formula E team principal Alex Tai knows about life in the fast lane.
Paddock Talk
Experts in commercial landscape of Formula One met at SportBusiness International headquarters last month to debate the real extent to which stakeholders in the sport are achieving ROI. Will Formula E be competitive to Formula One? Is the sponsorship proposition as attractive to brands as it has been in the past? And who should replace Bernie Ecclestone when he leaves the sport? All of this, and more, was discussed in depth.
Growing Pains?
Rob Ridley speaks to Gérard Neveu, head of motor racing’s WEC (World Endurance Championship), about growth for the series after it was sanctioned for another three years in June.
Arabian Nights
The Bahrain International Circuit (BIC) celebrates its Formula One 10-year hosting anniversary in April by switching to a night race. Elisha Chauhan finds out the rationale and commercial implications.