Which executives were responsible for the most innovative developments in sport in 2016? An expert panel of SportBusiness International judges have once again come up with their top 20 sports innovators.
Esports was the hot topic at Leaders, writes Kevin McCullagh. Whatever you think of its merit as a sport, its role in the sports industry and whether it will live up to the hype, interest among the sports business community is ferocious and the esports sessions at Leaders were packed. So what did we learn?
“The people on his panel understand how to connect with their audience,” said moderator and digital consultant Richard Ayers as he introduced a discussion entitled ‘YouTube stars and social influencer marketing,’ writes Ben Cronin.
Matthew Glendinning and Steven Slayford of Sports Sponsorship Insider share their thoughts from the Brand section of Leaders 2016.
High-level football politics got this year’s Leaders Sport Business Summit under way with two one-on-one interviews, writes Frank Dunne.
Fans around the world will have unprecedented opportunity to follow their favourite WTA players from 2017 after WTA Media made a commitment to making 2,000 matches available per season through broadcast and digital channels. Article produced in association with the WTA.