Gino Di

Genius Sports’ Robert Blaszczak explains why major sports teams are becoming increasingly reliant on match stats.
Premium

In-depth analysis of the Infront Sports & Media-led video social media strategy for the Ice Hockey World Championship.
Premium

The Rio Olympics, the Paralympics and Euro 2016 were the inspiration for some of the most creative video marketing campaigns this year. SportBusiness International asked correspondents and experts from across the globe to nominate their favourites.
Premium

Which executives were responsible for the most innovative developments in sport in 2016? An expert panel of SportBusiness International judges have once again come up with their top 20 sports innovators.

Premium

In the Attention Economy of 2016, content is abundant; the scarce resource is people's time and attention. Media consultant Kevin Anderson investigates whether sport is losing the battle for viewer's attention and how it can address this.
Premium

Where the 2015 European Games in Baku were extravagant, the 2019 edition in Minsk plans to be frugal. Dominic Bliss asks whether the Belarussian capital can deliver the EOC’s flagship event on a shoestring.
Premium

Michael Broughton is a partner with Sports Investment Partners LLP, a company that acts as a bridge between the worlds of commercial sport and financial investment.
Premium

Esports was the hot topic at Leaders, writes Kevin McCullagh. Whatever you think of its merit as a sport, its role in the sports industry and whether it will live up to the hype, interest among the sports business community is ferocious and the esports sessions at Leaders were packed. So what did we learn?

Premium

“The people on his panel understand how to connect with their audience,” said moderator and digital consultant Richard Ayers as he introduced a discussion entitled ‘YouTube stars and social influencer marketing,’ writes Ben Cronin.

Premium

Matthew Glendinning and Steven Slayford of Sports Sponsorship Insider share their thoughts from the Brand section of Leaders 2016.

Premium

High-level football politics got this year’s Leaders Sport Business Summit under way with two one-on-one interviews, writes Frank Dunne.

Premium

Fans around the world will have unprecedented opportunity to follow their favourite WTA players from 2017 after WTA Media made a commitment to making 2,000 matches available per season through broadcast and digital channels. Article produced in association with the WTA.

Premium