HomeSponsorship & MarketingMotorsport

Sponsorship Works 2016 | Sponsorship Case Study | Shell and Ferrari

Recognised as one of the most enduring partnerships in motorsport history, the relationship between Scuderia Ferrari and Shell dates back to the founding of the race team by Enzo Ferrari in 1929.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related Articles

Motorsport
Sponsorship & Marketing

When Formula 1 looked to restart its 2020 calendar following a Covid-enforced hiatus it wanted to provide more predictability to the exposure it could guarantee for sponsors. SportBusiness examines how the motorsport developed a machine learning tool for the task.
Motorsport

The World Endurance Championship has grown out of the iconic 24 Hours of Le Mans into being one of motor-racing’s commercial success stories. Alex Kalinauckas investigates

Related News

Motorsport
Sponsorship & Marketing

McLaren Racing has extended its agreement with global professional services company Deloitte in a multi-year renewal that expands the association to a global level
Motorsport
Sponsorship & Marketing

Yacht brokerage firm Edmiston has agreed a sponsorship deal with this year’s Goodwood Festival of Speed and the Goodwood Revival event.
Motorsport
Sponsorship & Marketing

The Goodwood Festival of Speed has agreed a multi-year sponsorship with Pirelli to become the Exclusive Tyre Partner for the annual motorsport festival
Motorsport
Sponsorship & Marketing

Red Bull Racing has opened up a new sponsorship category in an agreement with drinks company Bacardi

Most recent

Mixed Martial Arts
Media

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Multiple Sports
Finance & Law

Sports rights-holders often have little to no idea about the origin of the money they are accepting from private equity funds, a new 90-page SportBusiness report has found.
Finance & Law

SportBusiness invites you to a Masterclass at Sportel Rendez-Vous Miami on Tuesday, May 9, at 9.50am local time