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What previously were just MLB practice sessions unseen by fans have become an important source of content for clubs and their regional sports networks, and have helped broadcast production crews prepare for the regular season

With no attending fans for the upcoming start of the 2020 MLB season, many clubs are employing new tools to retain fan engagement and in-ballpark energy

The ongoing Covid-19 pandemic helped lead to a dramatic reduction in the number of rounds for the MLB Draft. But the league and its media partners are still hoping for lift among a competition-starved fan base

Jarren Ginsburg, associate and litigation lawyer with Foley & Lardner LLP's sports and entertainment group, explores how the Los Angeles Rams' new uniforms are poised to help open an important new area of sports sponsorship

The National Football League's Los Angeles Chargers, by offering a free team sponsorship through a new sweepstakes, are looking to reach out in a very different way to a local business community battered by the Covid-19 pandemic

To coincide with their move to a new stadium, the LA Rams have unveiled a dramatic new look. Bob Williams speaks to Rams CMO Ronalee Zarate-Bayani about the process behind the redesign

Nascar Hall of Fame drivers Ray Evernham and Tony Stewart have teamed up with Bruin Sports Capital founder and chief executive George Pyne to create a new six-race, short-track motorsport series that w…

The Bank of America Chicago Marathon has become the latest major marathon to fall victim to the global Covid-19 pandemic, as organizers called off the race for only the second time in its history

Amended slate to begin July 25 with weekend of national triple headers

Move extends rapid change in stance for team on long-controversial issue

Popular fan activity has been part of team culture for nearly 30 years

Thai pay-television broadcaster TrueVisions is threatening not to show the end of the extended Thai League 1 football season, and is demanding a reduction in its rights fees for the competition

Major League Soccer suffered a fresh blow over the weekend after a scheduled game between Toronto DC and DC United at the MLS Is Back Tournament in Orlando, Florida, was postponed for the second time

Esports has never been as important or relevant as it is now amid the global Covid-19 pandemic. Nascar has been an early mover in this space with the creation of the eNascar iRacing Pro Invitational Series.

The North American auto industry’s increasing gravitation toward crossover sport utility vehicles, trucks, and electric vehicles has lessened the natural link between the “stock car” element of auto racing, making the sport now a more fertile sponsorship area for brands in other product sectors.

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Liberty Media’s major investment into Formula 1's digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.

Michael Bapis, managing director with Vios Advisors at Rockefeller Capital Management, explores how the ongoing Covid-19 pandemic has fundamentally changed expectations across the sports industry, but also what has remained intact

What previously were just MLB practice sessions unseen by fans have become an important source of content for clubs and their regional sports networks, and have helped broadcast production crews prepare for the regular season

Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.