MLB sharpens in-play betting focus as fans return to ballparks, bars and sofas
It was less than a year ago that Major League Baseball executives were bemoaning the sight of empty seats as the 2022 regular season closed with the league’s lowest attendance in a quarter of a century.
MLB marks 20th anniversary of MLB.TV with focus on the future
As Major League Baseball's flagship, out-of-market streaming service, one of the longest running and most successful sports streaming products anywhere in the world, marks two decades of existence, the league is now exploring how to make it more accessible to fans. US Editor Eric Fisher reports.
Andy Dolich | Celebrating baseball
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how baseball’s vast array of content could be better organized to accelerate the sport’s marketing and fan engagement efforts.
Year in Review: NFL
The National Football League had a big 2023 with new commercial deals, extensions and major moves on the streaming front. In this year-end review, SportBusiness takes a look at 12 months of deals and developments covered by our team of reporters.
Gosper: Hosting demand exceeds supply for NFL European games
The National Football League is building a network of stadia and cities across western Europe that would facilitate a substantial increase in the number of regular-season games played on the continent…
Sampson Yimer | Lessons from the Super Bowl halftime show
Sampson Yimer, senior vice president, sponsorship consulting, Momentum Worldwide, asks whether February's Super Bowl halftime show was about connecting with a younger demographic or leveraging middle-aged nostalgia
Diamond Sports RSNs blacked out on Comcast, but Cox renewal secured
Diamond Sports Group, the regional sports network (RSN) owner and operator that is fighting to come out of bankruptcy, has suffered a blow after its carriage deal with Comcast expired without a new agreement in place.
NBC ‘preparing’ $2.5bn NBA rights bid to rival TNT Sports
NBC is looking to get back into National Basketball Association media rights with a $2.5bn (€2.3bn)-per-year offer that would oust Warner Bros. Discovery's TNT Sports.
Bakish gone as Paramount CEO as Skydance merger accelerates
Paramount Global, which is in exclusive merger talks with Skydance Media, has announced the immediate exit of president and CEO Bob Bakish, to be replaced by three executives in a new leadership team amid a period of ongoing financial uncertainty.
Europe v Brazil as US-Mexico exits 2027 Women’s World Cup race
The US and Mexico switch attentions to the 2031 edition, creating a longer gap between hosting the men's and women's World Cup for sponsors.
NFL considering expanding season to 18 games, international games up to 16
The National Football League's commissioner Roger Goodell has said the league could expand to 18 regular-season games and could increase international fixtures to as many as 16
American Express swipes F1 Academy inventory
The sponsorship inventory secured by American Express for the all-female racing series F1 Academy builds upon the financial services company's wider sponsorship of Formula 1 as the official payments partner in the Americas.
NFL on Peacock boosts platform’s revenue by 54 per cent
The National Football League on Peacock, NBCUniversal's streaming service, has helped revenue for the service grow 54 per cent to $1.1bn (€1.03bn) in the first quarter of 2024 compared to the same period in the previous year.
Unilever eyes US prize with Copa América sponsorship
UK consumer products group Unilever has become a first-time sponsor of the Conmebol Copa América, hosted this year in the US, as it gears up for a potential hat-trick of major football events in North America – its biggest market.
Nascar spreads betting rights far and wide in bid to engage US gamblers
Nascar is leaning heavily into sports betting in the US as a fan engagement tool, expanding its portfolio of deals to include the biggest American sportsbooks and gambling companies as its aims to enhance…
GridRival brings daily fantasy to motorsport fans
Fantasy sports and sports-betting startup for motorsports fans looks to offer a platform dedicated solely to a subset of sports largely ignored by mainstream daily fantasy and sports betting companies. Shawn Medow reports.
Press Release: 10 days to the Gamma European Championships
12 – 19 MAY 2024, VYSOKÉ TATRY - SLOVAKIA
SENIOR & YOUTH CHAMPIONSHIPS
MMA & STRIKING MMA DISCIPLINES
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NHL relishing early weekend puck drops for European growth
The National Hockey League is giving serious consideration to further changing its matchday scheduling at home to create more game windows for fans in Europe as part of internationalisation plans that are already proving fruitful. Shawn Meadow reports.
Press Release: Stepathlon Strengthens Advisory Board with Renowned Industry Leaders
Global fan engagement and data platform Stepathlon, welcomes four new esteemed advisors to its already impressive Advisory Board:
Rossomondo: No bundling of MotoGP and F1 rights under Liberty
MotoGP will continue to be run as a separate business to Formula 1 and there is unlikely to be any bundling of the media or sponsorship rights to the two properties following Liberty Media’s acquisition of the motorcycling series.