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MLB sharpens in-play betting focus as fans return to ballparks, bars and sofas
It was less than a year ago that Major League Baseball executives were bemoaning the sight of empty seats as the 2022 regular season closed with the league’s lowest attendance in a quarter of a century.
MLB marks 20th anniversary of MLB.TV with focus on the future
As Major League Baseball's flagship, out-of-market streaming service, one of the longest running and most successful sports streaming products anywhere in the world, marks two decades of existence, the league is now exploring how to make it more accessible to fans. US Editor Eric Fisher reports.
Andy Dolich | Celebrating baseball
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how baseball’s vast array of content could be better organized to accelerate the sport’s marketing and fan engagement efforts.
Year in Review: NFL
The National Football League had a big 2023 with new commercial deals, extensions and major moves on the streaming front. In this year-end review, SportBusiness takes a look at 12 months of deals and developments covered by our team of reporters.
Gosper: Hosting demand exceeds supply for NFL European games
The National Football League is building a network of stadia and cities across western Europe that would facilitate a substantial increase in the number of regular-season games played on the continent…
Sampson Yimer | Lessons from the Super Bowl halftime show
Sampson Yimer, senior vice president, sponsorship consulting, Momentum Worldwide, asks whether February's Super Bowl halftime show was about connecting with a younger demographic or leveraging middle-aged nostalgia
Concacaf adds six-figure Chili’s sponsorship for Nations League Finals
Concacaf has announced a sponsorship by American national restaurant chain Chili's Grill & Bar as the official restaurant of the Concacaf Nations League Finals, which includes two semi-final matches and the final.
Jägermeister on board as title sponsor for new USL League One cup tournament
The United Soccer League's USL League One is launching an inaugural in-season cup competition with Jägermeister as the entitlement sponsor for the tournament in a new sponsorship deal.
NWSL franchise interest intensifies with $58m Reign sale
Seattle Reign has become the second National Women’s Soccer League (NWSL) franchise to be sold in a week, as the ownership overhaul in the top United States division continues apace.
EXCLUSIVE: Markowski exits DAZN, IMG’s Ridout to head up combat sports
Joe Markowski is leaving his role as chief executive of DAZN in North America with IMG’s Michael Ridout to take on certain duties heading up the broadcaster’s combat sports activities, SportBusiness can reveal.
New ESPN-Fox-WBD streaming JV names Distad CEO
The new joint venture streaming service of ESPN, Fox and Warner Bros. Discovery today (Friday) named Pete Distad, the experienced media, sports and technology executive, as its chief executive.
San Diego Wave sold in record $120m deal for NWSL
The San Diego Wave of the National Women's Soccer League is being sold for a league-record price of $120m (€110m) on the eve of the team's third season, a source with knowledge of the deal confirmed t…
Ehrenkranz joins Hirschfeld Marketing Solutions as agency president
Sports marketing veteran Jeff Ehrenkranz has joined Hirschfeld Marketing Solutions as president of the Huntersville, North Carolina-based agency
Truist among bidders for Wells Fargo Championship title rights
Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship
Nascar spreads betting rights far and wide in bid to engage US gamblers
Nascar is leaning heavily into sports betting in the US as a fan engagement tool, expanding its portfolio of deals to include the biggest American sportsbooks and gambling companies as its aims to enhance…
GridRival brings daily fantasy to motorsport fans
Fantasy sports and sports-betting startup for motorsports fans looks to offer a platform dedicated solely to a subset of sports largely ignored by mainstream daily fantasy and sports betting companies. Shawn Medow reports.
College Football
SportNXT 2024 to bring major league industry insights to Melbourne
Stellar speakers representing the biggest and most innovative leagues and teams from North America and worldwide will provide unmissable insights at the Melbourne & Olympic Parks precinct this month.
Wiz-Team provides smart event management system for SportAccord 2024
LAUSANNE, SWITZERLAND – SportAccord is thrilled to announce Wiz-Team, an independent, leading provider of comprehensive Events and Games management solutions, as Official Supplier for the World Sport &…
SportAccord Bronze Partners Make Their Mark on Global Stage
LAUSANNE, SWITZERLAND – Sport Liverpool and Sports Authority of Thailand (SAT) will join the global gathering of sporting leaders and influencers as official Bronze Partners at the World Sport & Business S…
Sports big hitters shine a light on key topics at SportNXT 24
The sports industry’s most pertinent themes will be tackled at SportNXT in Melbourne, with an international line-up of speakers set to engage in discussions and debates over the sector’s central challenges and opportunities.