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Major League Baseball has its first official day at its new central headquarters on the Avenue of the Americas in New York on 6 January. Eric Fisher visits the new offices.

Barry M. Bloom looks at the story of how Marvin Miller, the late former executive director of the Major League Baseball Players Association, has finally been inducted into the Hall of Fame.

Longtime executive and industry lifer to remain leading the affiliated minors. But with MLB looking to overhaul the very notion of Minor League Baseball, the job has never been more complex

With the revamped XFL football league kicking off in February, Bob Williams takes a look at the measures Vince McMahon's latest project is taking in order to prosper.

College football's showpiece event is often a loss-making venture for its hosts but the generosity of the Sugar Bowl has brought this year's game to the Mercedes-Benz Superdome.

SportBusiness' US Editor Eric Fisher speaks to the son of the late Pittsburgh Steelers owner Dan Rooney about his legacy and the current state of the Rooney Rule and the NFL at large.

The Dallas Mavericks NBA basketball team has signed a jersey sponsorship deal with US-based financial services company Chime

Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year licensing deal with the University of Notre Dame to become the college's primary apparel, headwear, and hard …

League continues to strike ties with fashion and culture brands

US media and entertainment company WarnerMedia has expanded its rights agreement with the All Elite Wrestling (AEW) promotion following a successful initial collaboration

Alaska Airlines has become the latest founding partner of NHL Seattle, the ice hockey league’s expansion franchise in the US city, with the deal including a significant naming rights component at its h…

A new independent action sports operator and media company has been formed through a deal between investment firms The Raine Group and Causeway Media Partners, with backing from commercial finance company…

Comcast and NBCUniversal's new Peacock subscription streaming video service will contain a significant amount of live sports coverage, including extensive coverage of this summer's Tokyo Olympics

The 2020 Women's National Basketball Association season is expanding to a 36-game schedule and adding a new in-season tournament known as the Commissioner's Cup

The North American auto industry’s increasing gravitation toward crossover sport utility vehicles, trucks, and electric vehicles has lessened the natural link between the “stock car” element of auto racing, making the sport now a more fertile sponsorship area for brands in other product sectors.

Organisers admit they 'lost their way' by alienating core fanbase TV ratings and attendances down significantly, while many sponsors have left

College Football

Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.

JJ Shaw, associate at law firm Lewis Silkin, discusses how, on the back of social media, the players really can be bigger than the club.

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