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After going a full year without being able to sell any tickets, MLB clubs are embracing the restart of fan attendance in local markets. Eric Fisher reports.

M. Quentin Williams, founder and chief executive of non-profit organization Dedication To Community, explores the business upside if the NHL and MLB were to retire the numbers of former legends Willie O'Ree and Roberto Clemente across their respective leagues

Hannah Robertson, senior group marketing manager at CSM Sport and Entertainment, looks at the NFL's decision to invite 7,500 vaccinated healthcare workers to Super Bowl LV and examines other sports organisations that have taken an altruistic stance during the Covid-19 pandemic

SportBusiness' US Editor looks at the National Football League's recent domestic rights renewals, and how despite a sharply enlarged focus on streaming platforms, the agreements show the league and its linear broadcast partners still need one another

Last weekend’s NFL Super Bowl highlighted the tension point between the return of fans to live sporting events and the dangers inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, looks at the pros and cons, backed by the agency’s proprietary study on fan sentiment.

Hannah Robertson, senior group marketing manager at CSM Sport and Entertainment, looks at the NFL's decision to invite 7,500 vaccinated healthcare workers to Super Bowl LV and examines other sports organisations that have taken an altruistic stance during the Covid-19 pandemic

American superstar gymnast Simone Biles has ended her long-standing relationship with Nike to strike a new apparel partnership with Gap's Athleta brand

Following $4bn deal, American gaming operator expanding ambitions

President and CRO Khan predicts partner NBC Sports will not renew NHL deal

US-based media rights and venue development company JMI Sports has been retained by the Breeders’ Cup as the exclusive sponsorship sales agency for the classic horseracing property.

Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.

Dodgers co-owner Boehly leading effort to acquire ticketing company

Wiz Khalifa, the popular US rapper, singer, and songwriter, has become an investor in mixed martial arts organization the Professional Fighters League

Heineken USA has become the exclusive beer and hard seltzer partner of UBS Arena, the new $1.1bn home of the National Hockey League's New York Islanders

US stock car racing series is looking to engage its fanbase, attract new supporters, and extend relationships with commercial partners via a scripted comedy series. Bob Williams reports.

After successfully staging its 2020 season in the face of the Covid-19 pandemic, Nascar is primed to reach new heights next year. "We set a path that we wanted to be a leader,” Daryl Wolfe, Nascar's chief operations and sales officer, tells SportBusiness.

College Football

Sportradar has supported the launch of the Korea Professional Football League’s new over-the-top platform, K League TV, providing free live and on-demand coverage of all matches from the K League 1 and K League 2 divisions, as well as behind-the-scenes content, highlights and interviews.

The Serie A side becomes the first club worldwide to access the innovative Edge Recruitment platform

Fans follow your games on TV, come to stadiums (when they can), read about your club in the papers or online. But how much do you really know about them? Actually, more than you think. The real question is how can you benefit from this knowledge.

Rupert Svendsen-Cook, chief executive of motorsport technology group Veloce, tells SportBusiness about the company's plans to launch an IPO and how the events of 2020 have fast-tracked some of its ambitions.