US College Sport
NCAA women’s basketball breaks ESPN viewership records
The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record
Men’s March Madness viewership steady, women’s rises
Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros
ESPN sells out for women’s NCAA basketball tournament
Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year
American Gaming Association expects $15.5bn in March Madness bets
One quarter of all American adults plan to wager an estimated $15.5bn (€14.4bn) on the 2023 NCAA Men's Division I Basketball Tournament, known as March Madness, according to a survey by the American Gaming Association (AGA).
AT&T extends NCAA sponsorship until 2025
Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001
Playfly adds Baylor to college rights portfolio
Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.
Dick’s Sporting Goods named official retail partner of NCAA
Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…
ACC hires Elevate Sports Ventures for ticket strategy
The Atlantic Coast Conference (ACC) has hired consulting firm Elevate Sports Ventures in a multi-year deal to support the American collegiate conference with business intelligence and analytics, revenue…
NCAA issues first NIL ruling against Miami women’s basketball
The National Collegiate Athletic Association has issued its first ruling for a name, image, and likeness (NIL) violations case, ruling that the University of Miami women's basketball coach Katie Meier…
SEC fiscal year revenue declines four per cent
The Southeastern Conference announced that $721.8m (€672.5m) of its total revenue for the 2021-22 fiscal year was distributed among the conference's 14 universities, but the conference saw a four-per-cent decline in revenue.
SeatGeek expands into college athletics
Ticket technology platform SeatGeek has agreed a deal with Learfield-owned ticketing solutions company Paciolan that grants SeatGeek reach into Paciolan's college athletics and live events clients for…
Big Ten hires TurnKeyZRG in commissioner search
The Big Ten Conference's Council of Presidents and Chancellors (COP/C) has selected TurnKeyZRG to lead the search for the collegiate conference's next commissioner after Kevin Warren left the conference…
Learfield extends deal with University of Alabama, adds NIL center
The University of Alabama's athletics department has extended its multimedia rights deal with Learfield in a 15-year agreement, marking one of the longest deals of its kind in American collegiate athletics
Pac-12 fires two executives over failure to disclose distribution partner overpayments
The Pac-12 Conference has fired two senior executives after an independent investigation found that they failed to disclose overpayments by a distribution partner dating back to 2016
Learfield sells digital signage company ANC back to founders
US college sports-focused agency Learfield has sold digital signage and video experience company ANC to sports entertainment agency C10 Media
Amazon debuts official NCAA merchandise line
Amazon Merch on Demand has launched over 40,000 products of officially licensed National Collegiate Athletic Association merchandise for more than 200 universities, including public and private schools
CFP championship sets new low with TV audience of 17.2m viewers
Blowout victory by Georgia proves to be significant audience drag
Heavy LA rain, historic Georgia rout complete sloppy end to CFP
The wind blew rain into the covered SoFi Stadium in Los Angeles, California, as the University of Georgia blew out Texas Christian University 65-7 for the largest-ever margin of victory in college football's…