Motorsport
F1 rights switch hands in Czech Republic, Slovakia
Formula 1 action will return to the schedules of Nova Sport in the Czech Republic and Slovakia next season after the pay-television broadcaster finalised an exclusive deal
Viaplay brings F1 TV Pro into Netherlands offering from 2024
F1 TV Pro, the premium version of Formula 1 motor racing's in-house streaming service, is to be made available to customers of Viaplay Group in the Netherlands from next year
MSM secures global commercial rights to RNF MotoGP team
The MSM agency has secured the global commercial rights to the RNF MotoGP Racing team, its first client in the motorcycling series
Right Formula expands US operations as Cuellar joins from CSM
Sports marketing agency Right Formula has strengthened its US offering by hiring Rick Cuellar as commercial vice-president
Asian F1 team hopeful LKYSUNZ secures $1bn in funding
A prospective new southeast Asian Formula 1 motor racing team has moved a step closer to fruition, with $1bn (€940m) in funding having been secured.
Nascar spreads betting rights far and wide in bid to engage US gamblers
Nascar is leaning heavily into sports betting in the US as a fan engagement tool, expanding its portfolio of deals to include the biggest American sportsbooks and gambling companies as its aims to enhance…
Puma upgrades Ferrari deal as it looks to retain standing in F1 market
Puma has consolidated its presence in Formula 1 via the renewal and upgrade of its long-term deal with Scuderia Ferrari
Hugo Boss swaps Formula E for key Formula 1 team role
Fashion brand Hugo Boss has revealed it is to focus solely on Formula 1, ending its long-term association with the Formula E electric racing car series
All 10 F1 teams meet cost cap regulations
The International Automobile Federation (FIA) has today (Tuesday) announced that all 10 Formula 1 teams are in compliance with its cost cap rules following the second year of the measures being enforced.
Extreme H set for 2025 launch, targeting elite FIA World Championship status
Extreme E, the electric off-road motor racing series, has signed a non-binding Memorandum of Understanding (MoU) with the International Automobile Federation (FIA) which will see the launch of a hydrogen-fuelled championship in 2025.
Dorna rolls out MotoGP tech strategy with GoPro deal
Motorcycling’s MotoGP continues to place a focus on technology-led commercial deals after a new agreement was secured with GoPro.
Sportradar gets key betting data rights in Nascar contract renewal
Sportradar has significantly strengthened its data rights agreement with Nascar, adding official betting data for the US stock car racing series for the first time
FanDuel becomes latest Nascar betting sponsor
FanDuel has become an Authorized Gaming Operator of Nascar, granting the online gaming company rights to use certain Nascar marks and collaborate with the stock car racing series to create new betting…
Nascar, nVenue team up on in-play micro-betting
Nascar and nVenue have announced a multi-year deal to create in-race micro-betting markets and predictive contests for the motorsport series
Liqui Moly extends ‘aspirational’ F1 sponsorship
German motor oil manufacturer Liqui Moly has extended its central sponsorship deal with Formula One – the pinnacle of the brand’s sponsorship activities across multiple sports.
McLaren responds to calls to remove Velo branding for Dutch Grand Prix
McLaren Racing is resisting calls from Dutch health organisations to remove branding of tobacco-free nicotine specialist Velo from its car for the upcoming Dutch Grand Prix
Qatar Airways selects Right Formula for F1 activation brief
Qatar Airways has appointed global sports marketing agency Right Formula as its retained agency for the airline’s Formula 1 activation programme.
Nascar extends college sports marketing presence through Learfield deals
Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama