Motorsport

Motorsport
Sponsorship & Marketing

Formula E has built on its long-term association with logistics company DHL through a new race title sponsorship deal
Motorsport
Events

London and New York have been confirmed as hosts of Formula E races this year, while hoped-for races in Asia, Marrakech and Santiago have been pushed to next year
Motorsport
Media

Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.
Motorsport
Attendance

The Indianapolis 500 is poised to become the most-attended sporting event in the world since the start of the Covid-19 pandemic with 135,000 spectators permitted to attend the May 30 race
Motorsport
Media

US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.
Motorsport
Industry Moves

A new Munich-based commercial entity has been established to promote and manage the commercial aspects of the FIA World Rallycross Championship with Arne Dirks, previously managing director of German basketball’s B…
Motorsport
Events

MotoGP team Suzuki has renewed its commitment to the MotoGP World Championship until 2026. Last year's champions signed a five-year deal with MotoGP with series commercial rights-holder Dorna Sports
Motorsport
Media

Motorsport.tv, the OTT streaming platform operated by digital media group Motorsport Network, has recruited cloud video production platform Grabyo to support the launch of its new digital news channel. Motosport
Motorsport
Fan Engagement

Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season
Motorsport
Media

BeIN Media Group, the pay-television broadcaster, has agreed a rights deal across 24 countries in the Middle East and North Africa region for Extreme E, the new electric off-road racing series
Motorsport
Events

Formula 1 will officially have two races in the United States from 2022 with the long-awaited Miami Grand Prix added to the calendar in a 10-year deal
Motorsport
Sponsorship & Marketing

The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has signed up luggage brand Floyd as a sponsor
Motorsport
Media

Formula 1 has announced that it will roll out the first of six new real-time racing statistics at this weekend’s grand prix in Imola, Italy, to enhance broadcast coverage of the motor-racing championship’s 202…
Motorsport
Sponsorship & Marketing

The FIA World Rally Championship has signed a renewal with Belgian lubricant manufacturer Wolf Lubricants
Motorsport
Media

Indonesian state-owned broadcaster TVRI has signed a deal with electric motor racing series Formula E to show the remaining races of the 2020-21 World Championship
Motorsport
Events

Formula 1’s Canadian Grand Prix is facing up to the prospect of cancellation for the second year in a row, while the motor-racing championship appears to be close to concluding a deal for a new race i…
Motorsport
Sponsorship & Marketing

Luxury watch brand TAG Heuer has extended its sponsorship of the Red Bull Racing Honda Formula 1 team until 2024
Motorsport
Sponsorship & Marketing

Peroni 0.0%’s entry into the Formula One market with Aston Martin will support parent company Asahi Group’s vision of increasing the prominence of non-alcoholic brands in its portfolio.