Motorsport
Men’s Journal sponsors IMG’s Formula Drift and Escape from Alcatraz Triathlon
Men's lifestyle magazine Men’s Journal has become the official lifestyle media partner of motorsport series Formula Drift and the Escape from Alcatraz Triathlon in deals brokered by the IMG Agency.
Formula 1 freshens up race weekends with sprint qualifying
Formula 1 is set to replace its traditional qualifying session with a sprint race at three grands prix this season, in an effort to refresh the race weekend and provide more meaningful action
Borilli Racing extends as FIM EnduroGP World Championship title sponsor
The International Motorcycling Federation (FIM) has retained road tyre manufacturer Borilli Racing as title sponsor for the 2021 Borilli FIM EnduroGP World Championship
Suzuka extends F1 deal, Honda to sponsor 2021 Japanese GP
Formula 1 is set to continue racing at Suzuka Circuit until at least the 2024 season, after a three-year contract extension was struck for the Japanese Grand Prix
Star India, Claro agree multi-year Formula E broadcast deals
Formula E, the electric car racing championship, has agreed a multi-year deal with pay-television broadcaster Star India for rights to the series across the Indian subcontinent
J Sports secures Extreme E rights in Japan
Extreme E, the new electric off-road series, has agreed a rights deal in Japan with pay-TV broadcaster J Sports to show the championship across its linear channels
Formula E strengthens DHL ties with race title sponsorship
Formula E has built on its long-term association with logistics company DHL through a new race title sponsorship deal
London and NY in, Asia out, as Formula E confirms calendar
London and New York have been confirmed as hosts of Formula E races this year, while hoped-for races in Asia, Marrakech and Santiago have been pushed to next year
Netflix develops Bubba Wallace docuseries
Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.
Indianapolis 500 poised to attract Covid-record 135,000 attendance
The Indianapolis 500 is poised to become the most-attended sporting event in the world since the start of the Covid-19 pandemic with 135,000 spectators permitted to attend the May 30 race
Nascar partners with Grabyo to enhance content capabilities
US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.
World RX commercial entity established with Dirks named executive director
A new Munich-based commercial entity has been established to promote and manage the commercial aspects of the FIA World Rallycross Championship with Arne Dirks, previously managing director of German basketball’s B…
Suzuki renews MotoGP commitment in five-year deal
MotoGP team Suzuki has renewed its commitment to the MotoGP World Championship until 2026.
Last year's champions signed a five-year deal with MotoGP with series commercial rights-holder Dorna Sports
Motorsport.tv engages Grabyo for digital news channel services
Motorsport.tv, the OTT streaming platform operated by digital media group Motorsport Network, has recruited cloud video production platform Grabyo to support the launch of its new digital news channel.
Motosport
Nascar, Satisfi Labs partner to boost fan engagement at tracks
Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season
BeIN acquires Extreme E rights in home Mena market
BeIN Media Group, the pay-television broadcaster, has agreed a rights deal across 24 countries in the Middle East and North Africa region for Extreme E, the new electric off-road racing series
Miami Grand Prix to join F1 calendar in 2022 in 10-year deal
Formula 1 will officially have two races in the United States from 2022 with the long-awaited Miami Grand Prix added to the calendar in a 10-year deal
Alfa Romeo F1 team bags Floyd as new sponsor
The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has signed up luggage brand Floyd as a sponsor