Mixed Martial Arts
RMC Sport acquires PFL rights in France, Bild to show content on new channel
Mixed martial arts promotion the Professional Fighters League has agreed media-rights deals for the 2021 season with pay-television broadcaster RMC Sport in France and media company Bild in Germany
UFC to build Howler Head’s presence in whiskey market
The Ultimate Fighting Championship has opened up a new sponsorship category after agreeing a multi-year deal with Howler Head Whiskey
PFL secures DraftKings, Twitter partnerships
The Professional Fighters League has secured a double commercial boost by striking a sportsbook partnership with leading US gaming operator DraftKings and a content agreement with social media platform…
MMA promotion Invicta secures US broadcasts in Anthem takeover
Invicta Fighting Championship, the US women’s mixed martial arts promotion, has been acquired by media company Anthem Sports & Entertainment in a deal that will grant it US television exposure for the f…
Eleven picks up PFL rights in Portugal
Mixed martial arts organisation the Professional Fighters League has agreed a rights deal in Portugal with pay-television broadcaster Eleven
PFL promotes Mack to senior vice president of corporate communications
The Professional Fighters League has promoted senior executive Loren Mack to the role of senior vice president of corporate communications shortly ahead of the 2021 season
PFL expands Asia reach by securing broadcast deal with Vietnam’s FPT TV
The Professional Fighters League has secured a media rights deal with Vietnamese sports network FPT TV for the 2021 season, expanding the mixed martial arts organization's distribution in Asia
RMC Sport adds to MMA portfolio with exclusive Bellator rights deal
RMC Sport, the French subscription broadcaster owned by telco Altice, has acquired exclusive broadcast rights to mixed martial arts promotion Bellator
RedeTV acquires One Championship rights in Brazil
Brazilian commercial broadcaster RedeTV has acquired the rights for Singapore-based mixed martial arts promotion One Championship
Endeavor looks to buy rest of UFC as part of IPO bid
Buyout of shares it doesn't already own key part of revived plan to go public
PFL to debut Fan Tokens with Chiliz
Deal reflects fast-growing consumer interest in blockchain technology
Professional Fighters League seals broadcast deal with Brazil’s Globo
Mixed martial arts organisation the Professional Fighters League has secured a deal with Brazilian media group Globo, which will provide exclusive content from its 2021 season
Bellator to air exclusively in Ireland on Virgin
US-based mixed martial arts promotion Bellator has secured an exclusive broadcast deal in Ireland with pay-television broadcaster Virgin Media Television
UFC reaps rewards of China investment with Migu deal
China is a top priority for MMA's Ultimate Fighting Championship in terms of international expansion. SportBusiness speaks to Kevin Chang, the UFC’s senior vice-president, Asia-Pacific, about how the promotion aims to succeed in the region.
XFC agrees deal with Fight Nation in France, launches streaming platform
Mixed martial arts promotion Xtreme Fighting Championships has struck its first-ever media-rights deal in France with pay-television broadcaster Fight Nation, beginning this weekend with XFC: Young Guns…
Kevin McCullagh | UFC deal shows how the terms of engagement in China have changed
SportBusiness Asia editor Kevin McCullagh says risks abound for international sports properties in China in 2021, but the UFC’s trend-bucking media-rights deal with Migu has underlined some best practice.
UFC to host full-capacity crowd for first time since pandemic
The Ultimate Fighting Championship has announced that UFC 261 on April 24 in Jacksonville, Florida, will not have a limit on fan attendance
UFC leans in to CBD sponsorship with Love Hemp
The Ultimate Fighting Championship (UFC) has signed up cannabidiol (CBD) and Hemp product specialists Love Hemp as a global sponsor.
The five-year, multi-million dollar deal will run from June 1 2021