Ice Hockey
Sky lands exclusive NHL rights in Germany
German pay-television broadcaster Sky Deutschland has agreed a four-season rights deal to become the new home in Germany and other European countries for North American ice hockey league the NHL
New IIHF president: China men’s ice hockey team faces exclusion from Olympics
Newly-elected International Ice Hockey Federation president, Luc Tardif, has admitted that China’s men’s national team faces possible exclusion from its home winter Olympic Games next year due to its “in…
Pixellot ‘democratises’ Hungarian sport with ice hockey production deal
Automated sports video and analytics company Pixellot has agreed a broadcast production deal with the Hungarian Ice Hockey Federation (MJSZ)
France’s Tardif elected new IIHF president
Luc Tardif has been elected as the first new president of the International Ice Hockey Federation for nearly three decades, seeing off the claims of four rivals to succeed René Fasel.
Rangers, Hurricanes and Canadiens announce helmet sponsors
The New York Rangers, Carolina Hurricanes and Montreal Canadiens have become the latest National Hockey League teams to announce helmet partners for the 2021-22 season
Capitals, Caesars unveil first-ever NHL jersey sponsorship deal
The Washington Capitals have become the first National Hockey League team to announce a jersey sponsorship deal, striking a multiyear partnership with leading US casino operator Caesars Entertainment
NHL expects full arenas for 30 teams at 2021-22 season start
Only Montreal, Vancouver are outliers as league returns to more normal attendance
Blackhawks bring in Belle Tire as helmet partner
The National Hockey League's Chicago Blackhawks have brought in Detroit, Michigan-based tire and vehicle service retailer Belle Tire as the team's new helmet partner
Swedish Ice Hockey Association adds Lidl as main sponsor in long-term deal
Supermarket chain Lidl has become a main sponsor of the Swedish Ice Hockey Association (SIF) in a five-year agreement
NHL, Fanatics open new flagship retail store in New York City
The National Hockey League and leading global sports retailer Fanatics have opened a new 9,000-square-foot NHL Shop flagship store in New York City.
NHL expands presence in Russia with Liga Stavok sports betting deal
The National Hockey League and Liga Stavok have secured a sports betting agreement which designates the Russian gaming operator as the league's official sportsbook of Russia and the Commonwealth of Independent …
NHL, OFX strike multiyear North American partnership
The National Hockey League has struck a multiyear North American partnership with global international money transfer provider OFX, which has been designated the league's official currency exchange provider
Florida Panthers seek new naming rights partner after BB&T deal ends early
The National Hockey League's Florida Panthers are seeking a new arena naming rights partner after United States bank BB&T decided to end the agreement effective immediately
Coyotes bring back Kachina logo as part of wider rebrand
The National Hockey League's Arizona Coyotes have brought back the popular Kachina logo ahead of the 2021-22 season part of a wider rebrand
SeatGeek, Flyers complete ticket resale partnership
New York-based ticketing company does its first NHL deal
Pittsburgh Penguins add Bold Penguin as helmet sponsor
The National Hockey League's Pittsburgh Penguins have brought in Ohio-based insurance technology provider Bold Penguin as one of the team's helmet partners
NHL to begin 2021-22 season with nearly all players vaccinated
Continued encouragement, Canadian border protocols aid vaccination rate
Red Wings bring in Meijer as new helmet sponsor
The National Hockey League's Detroit Red Wings have extended and expanded their partnership with Michigan-based grocery store chain Meijer to become the team's new helmet sponsor