Football

Uefa has launched a process inviting bids from prospective sponsors in the crypto exchange category to fill its Champions League sponsorship portfolio and has already received one offer from the sector.

Sevilla has announced a 10-year refinancing agreement worth €108m ($118m) in a move the LaLiga club hopes will provide long-term stability and allow it to undertake its strategic plan with “full effectiveness”.

No other football league or competition in Europe will be able to use the name, The Super League, after the European Union Trade Mark Office sided with Denmark's Superligaen A/S.

After entering the Spanish sponsorship market in 2023 with a trio of deals, air conditioning brand Kosner has extended its front-of-shirt deal with LaLiga club Osasuna

Fifa has issued tenders in six Central and Eastern European countries for media rights to the 2026 and 2030 men's World Cups as it seeks to maximise the commercial impact of improved qualification prospects for Europe's mid-tier nations.

Campeonato Brasileiro Série A club Corinthians now has three offers on the table for its broadcast rights, after the Brax Sports Assets agency made a proposal worth a basic R$240m (€44.2m/$48.2m) per year.

Bayer 04 Leverkusen has served further notice of its ambitions to sign international sponsors by becoming the first German Bundesliga club to deploy parallel advertising technology during broadcast coverage of its home matches.

Major League Soccer's San Jose Earthquakes has announced the club's MLS Next Pro team, Earthquakes II, will play under the name The Town FC after a licensing deal struck between the Town Group and MLS…

Premier League club Manchester United has today (Tuesday) announced record second-quarter revenues of £225.8m (€264.2m/$288.4m), with profits of £20.4m up from £6.3m over the same period a year previously.

Premier League clubs have risked a fallout with the UK Government after failing to agree a funding deal with the English Football League (EFL) over the distribution of future broadcasting revenues.

Genius Sports, the sports data and betting services company, looks set to retain its lucrative betting data deal with Football DataCo (FDC), the data rights-holder for the top football leagues in England and Scotland.

The National Women’s Soccer League is building on its partnership with one of its new domestic media rights-holders, Amazon, today (Monday) unveiling the e-commerce giant as its exclusive retail sponsor.

Major League Soccer is stepping up its presence in the non-fungible tokens space by establishing a new division focused on developing, marketing and managing a centralised NFT marketplace for the league.

Fifa is recruiting new executives to join its in-house legal team after a large number of senior legal counsels handed in their notice in the space of a few months, SportBusiness understands.

DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.

The Saudi Super Cup is heading to the United Arab Emirates as part of a sponsorship deal between the Saudi Arabian Football Federation (SAFF) and the Department of Culture and Tourism (DCT) - Abu Dhabi.