Coca-Cola GB’s three-and-a-half-year deal with the Premier League is the largest sponsorship deal the UK branch of the company has ever signed and the first it will activate across its entire portfolio. Ben Cronin examines why the brand is partnering with the league and what it means for the Premier League’s multi-sponsor approach.
Ticketmaster’s decision to close its secondary ticketing platforms Seatwave and GetMeIn looks like a response to hardening of the political and legislative stance on secondary ticketing sites in Britain and Ireland. Ben Cronin examines what it means for rights-holders.
Relevent Sports' executive chairman Charlie Stillitano explains how Stephen Ross’s $100m investment in the exclusive pre-season tournament is finally paying off, while Bayern Munich’s key board members illustrate the different ways the club benefits from participating. Bob Williams reports.
Athletes like LeBron James and Cristiano Ronaldo can move the needle like no others. Bob Williams spoke to a number of industry experts to discover how exactly clubs can monetise their prize possessions.
The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.
Everton director of marketing, Richard Kenyon, explains how innovative pricing and engagement with young fans have helped the Premier League club shore up ailing attendances.
Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.
Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market Woods-Mickelson showdown set for Thanksgiving weekend Mo
SportBusiness explores how a new ban on gambling advertising in Italy will affect sports rights owners and sponsors.
The Premier League has expanded at such a precipitous rate under Richard Scudamore’s leadership that most experts seem to agree that it will need to appoint more than one person to replace the outgoing c…
The almost unchecked expansion in overseas media-rights revenues for the Premier League tells its own story about the extraordinary success of the competition as an international export
From a sponsorship perspective, Peter Daire, founding partner at sports rights and marketing agency Sport Collective, thinks Scudamore ought to be remembered more for the partnerships the Premier League r…
Scudamore’s former media advisor Phil Lines argues that his old boss could be directly credited with creating a formal tender process for the selling of the league’s rights and for professionalising the…
Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso…
Chief executive surrounded himself with the best advisors to take strategic decisions Diplomatic skills essential in persuading league owners of the greater power of the collective