Football

English Premier League club Everton has signed up boiler manufacturer Boxt as its new sleeve sponsor

Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.

Fifa has launched its direct-to-consumer streaming service, Fifa+, in China

Pay-television broadcaster Sky Italia and OTT sports subscription broadcaster DAZN have announced a new strategic agreement that will make the latter’s app available on Sky Q from August 8, with the d…

German Bundesliga club Bayern Munich has renewed its sponsorship agreement with software company SAP by three years until 2025

Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
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Chinese property developer China Evergrande Group has received 5.52bn yuan ($817.8m) from a local government body in Guangzhou for giving up land use rights for a landmark football stadium development

Vietnamese pay-television broadcaster VTVcab has acquired the rights for French Ligue 2 football for the new season

England's victory over Germany in the 2022 Uefa Women's European Championship final on July 31 drew an average audience of 971,000 in the United States, making it the most-watched soccer match on ESPN…

French pay-television broadcaster Canal Plus is set to broadcast the Premier League exclusively after opting against a sublicensing of rights ahead of this weekend’s opening fixtures of the new season.

The Sportfive agency has brokered sponsorship deals with a trio of French Ligue 1 clubs ahead of the new season which kicks off this weekend

English Premier League club West Ham United has signed a sponsorship agreement with Elmo Webexpenses

Manchester United has announced a multi-year, global sponsorship deal with 5G technology provider Qualcomm Technologies that will see the company advise the club on ways to improve the connectivity at…

The Polish Football Association (PZPN) has called time on its long-standing association with the Sportfive agency after awarding a five-year sponsorship sales contract to Poland’s Publicon Sport agency.

The Sodexo Live! division of catering and facilities management provider Sodexo has secured an 11-year contract to serve as the venue partner for English Premier League football club Fulham’s new Fulham P…

Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.

The Leagues Cup Showcase doubleheader at SoFi Stadium drew an announced crowd of 71,189 on August 3, continuing a run of significant soccer attendances in Southern California in recent weeks