Football
Sportfive brokers Lyon-OOGarden and McDonald’s deals, PSG signs supplier agreement
Online garden products company OOGarden has acquired back-of-shirt sponsorship rights at French Ligue 1 club Olympic Lyonnais
PointsBet enters MLS landscape with Austin FC partnership
Global betting company PointsBet is expanding its presence in the United States by signing a wide-ranging, multiyear partnership with Austin FC, its first deal with a Major League Soccer club
Kaka backs Orlando World Cup bid as Fifa delegation to visit
Retired Brazilian star finished his playing career for local MLS club
Russian Premier League to launch tender after rebuffing ‘pre-emptive’ Match TV bid
The Russian Premier League is moving closer to launching an invitation to tender for its domestic broadcast rights from 2022-23 to 2025-26 after rejecting an extension proposal from incumbent rights-holder…
St. Louis City SC creates team app to engage fans ahead of inaugural MLS season
Major League Soccer expansion team St. Louis City SC has unveiled a team app, which contains behind-the-scenes content and insider access to engage fans ahead of the club's inaugural season in 2023
FA engages Pitch in four-year deal for new women’s international tournament
The Football Association is launching a new annual international women’s football tournament next year, in collaboration with the Pitch International agency.
Bitci-Cádiz deal keeps pressure on Socios in Spanish market
Spanish LaLiga club Cádiz CF has named Turkish blockchain company Bitci as its new front-of-shirt sponsor, replacing betting operator Dafabet from last season.
Flamengo becomes latest Brazilian club to launch Socios fan token
Blockchain provider Socios.com has continued its football drive through a new deal with Campeonato Brasileiro Série A club Flamengo.
Chiliz, which owns Socios.
DAZN’s Mayer flags possible route to EPL rights through BT Sport takeover
Kevin Mayer, the chairman of DAZN, has underlined that the OTT subscription broadcaster is keen on domestic rights to the English Premier League, whether that be through a future rights auction or a possible…
Uefa announces Enterprise Rent-A-Car as seventh Europa League sponsor
European football’s governing body’s Uefa has officially announced the three-year extension of Enterprise Rent-A-Car’s sponsorship of the Europa League in a contract that also includes the Europa Confe…
Betano signs with Porto to complete ‘big three’ hat-trick in battle with Bwin
Betting operator Betano has completed its hat-trick of sponsorships with the ‘big three’ Portuguese football clubs, adding FC Porto to deals already agreed with Benfica and Sporting.
China ‘considering CSL changes’ as Guangzhou FC faces financial pressure
China is making plans to instigate reform within the Chinese Super League, according to reports, amid fears another leading club, Guangzhou FC, is facing financial collapse
Topps retains Uefa club competitions contract with NFT elements included
Manufactured collectibles company Topps has extended and expanded its deal with Uefa, European football’s governing body, and will now create versions of selected products as non-fungible tokens (NFTs).
Inter Miami poised to announce XBTO jersey sponsorship deal
Major League Soccer's Inter Miami are poised to announce cryptofinance company XBTO as the team's inaugural jersey sponsor
NBC Sports faces major battle to retain US Premier League rights
NBC Sports faces a major battle to retain United States media rights to the English Premier League with ESPN, WarnerMedia, and CBS Sports all expected to bid for a new contract which will begin at the…
LaLiga continues blockchain drive with Socios.com
Spanish football’s LaLiga has become the latest rights-holder to sign an agreement with Socios.com.
The company becomes LaLiga’s Global Fan Engagement Partner. The foc
Mediapro ‘terminates’ deal with Spanish women’s football’s Primera División
Mediapro, the Spanish agency and production company, has terminated its rights deal with the Primera División de la Liga de Fútbol Femenino, the top division of women’s football in Spain, it has been rep…
Serie A chief sees direct-to-consumer future with new production centre
Lega Serie A chief executive Luigi De Siervo has said the organisation’s new production centre will help it potentially offer matches on a direct-to-consumer basis from the 2024-25 season onwards.