Serie A chief sees direct-to-consumer future with new production centre

Matthijs De Ligt of Juventus competes for the ball with Piotr Zeloinski of Napoli during the Serie A match on September 11, 2021 (by Maurizio Lagana/Getty Images)

Lega Serie A chief executive Luigi De Siervo has said the organisation’s new production centre will help it potentially offer matches on a direct-to-consumer basis from the 2024-25 season onwards.