Cricket
ECB hopes Cricket World Cup momentum fuels enthusiasm for The Hundred
The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.
Free-to-air exposure brings new audiences to cricket, but F1 and Wimbledon still deliver
Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.
Tony Singh, England and Wales Cricket Board – It’s good to be back on free-to-air but digital is key to the future
Highlights of our 'media: the world beyond football' at SDMS London. How are rights owners outside the big money football bubble are developing effective media strategies?
Elworthy to mastermind The Hundred following Cricket World Cup
The England and Wales Cricket Board (ECB) has today (Thursday) announced that Steve Elworthy will take up a new role as director of special projects following the conclusion of his current contract as…
T20 cricket at Asian Games 2022: Hangzhou organisers search for suitable venue
Cricket is expected to be included in the 40-sport roster for the 2022 Asian Games in Hangzhou, China. It was left out of the last edition of the games, in Jakarta and Palembang, Indonesia
Women’s T20 cricket among sports proposed for Birmingham 2022
Women’s Twenty20 cricket is one of three sports that has been proposed for inclusion at the 2022 Commonwealth Games multi-sport event in the English city of Birmingham.
Eddings to remain as Cricket Australia chairman for further three years
Earl Eddings, the chairman of Cricket Australia, has been reappointed to that role for a further three years, despite losing the backing of his home state of Victoria
T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.
ECB targets younger fans with England ODI team campaign
The England and Wales Cricket Board (ECB) has launched a new marketing campaign to target young audiences as the England team prepares to compete in the ICC Men’s Cricket World Cup.
US firm leads CPL franchise acquisition as Mallya exits
US-based CMG Companies has returned to franchise ownership in the Caribbean Premier League (CPL) Twenty20 cricket competition by leading a group that has taken over the Barbados Tridents
Graves extends tenure as ECB chairman
The England and Wales Cricket Board (ECB) has announced that its members have voted in favour of chairman Colin Graves remaining in his role for a further six months
ICC announces fan zone plans for Cricket World Cup
The International Cricket Council (ICC) has announced details of ‘City Celebrations’ fan zone experiences for this year’s men’s World Cup in England and Wales.
Fan
Chennai loses hosting rights to IPL final
The final of this year’s Indian Premier League Twenty20 cricket tournament will be held at the Rajiv Gandhi International Cricket Stadium in Hyderabad and not at Chennai’s MA Chidambaram Stadium as ori…
Spurs and Somerset lead the way on growing retail through social, but clubs still leaving money on the table
Research from marketing agency Red Hot Penny suggests clubs across the UK need major rethink of how they convert social engagement into retail sales
Sawhney makes early start as ICC chief executive
The International Cricket Council has today (Monday) announced that Manu Sawhney will assume the position of chief executive more than three months earlier than originally intended
T10 League to relocate from Sharjah to Abu Dhabi next season
The T10 League will move base from Sharjah to Abu Dhabi next season after striking a 5-year deal to host matches at the city’s Zayed Cricket Stadium.
ICC uses hybrid ticketing model to boost attendances at 2019 Cricket World Cup
One in three spectators at this year's ICC Cricket World Cup will be new to cricket. SportBusiness examines how the global governing body has marketed tickets for its showpiece event.
Heavyweight backers say mass migration has created opportunity for “Champions League” of cricket in Europe
Former Fifa and Team Marketing executives believe mass-migration has created a new opportunity for a club cricket competition in Europe.