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ICC uses hybrid ticketing model to boost attendances at 2019 Cricket World Cup

DUBAI, UNITED ARAB EMIRATES - FEBRUARY 21: The ICC Champions Trophy on February 21, 2017 in Dubai, United Arab Emirates. (Photo by Neville Hopwood/Getty Images)

One in three spectators at this year's ICC Cricket World Cup will be new to cricket. SportBusiness examines how the global governing body has marketed tickets for its showpiece event.

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