One in three spectators at this year's ICC Cricket World Cup will be new to cricket. SportBusiness examines how the global governing body has marketed tickets for its showpiece event.
It’s a woman’s world: Marketing the ICC Women’s World Cup
Sachin Tendulkar employed as an ambassador to grow the women’s game
Ticket ballot creates sense of demand outstripping supply
Advertising campaigns are not women-specific
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ECB hopes Cricket World Cup momentum fuels enthusiasm for The Hundred
The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.
UAE stadiums at 70-per-cent capacity for T20 World Cup
This year's Men's T20 World Cup, which starts next week in Oman, will mostly take place in stadiums open to fans at around 70-per-cent capacity
Cricket West Indies becomes first full ICC member to sign with Horizm
Cricket West Indies has turned to Horizm, the digital inventory management company, to value and create revenues from the cricket governing body’s website and social media channels.
Rario launches cricket-based digital collectibles platform
Singapore-based technology firm Rario is launching a cricket-based digital collectibles platform in what it claims to be a world first for the sport
Sony agrees content deal with Facebook, Twitter for India summer tours
Pay-television broadcaster Sony Pictures Networks has reached an agreement with Facebook and Twitter, enabling the social media platforms to show highlights and clips from the Indian cricket team's forthcoming…
Machine learning: What should a sports AI project look like?
A panel of AI experts attempted to demystify machine learning at a recent session of the ‘Access Innovation’ coaching series. Rebecca Hopkins summarises the takeaways from the event.
Charlotte FC takes calculated risk with MGM reality series to increase brand awareness
Charlotte FC president Nick Kelly speaks to SportBusiness about the strategy behind 'Welcome To The Team' and the measures being taken to maintain the integrity of the MLS roster-building process.
Tyler Tumminia on the rebranding and ascension of the Premier Hockey Federation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.
Gaming Matters | ONE Esports aims to bring sports-quality storytelling to gaming
ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.