England

Football
Sponsorship & Marketing

The English Football League (EFL) has continued its strong recent commercial momentum with a five-year sponsorship deal with Kellogg’s.
Football
Finance & Law

Everton has announced today (Friday) that Miami-based investment fund 777 Partners has signed an agreement to acquire Farhad Moshiri’s full stake in the Premier League club, which accounts for 94.1 per cent of the shares.
Football
Sponsorship & Marketing

UK home appliances manufacturer Gtech has strengthened its presence in the Premier League market by agreeing a sleeve sponsorship deal with Sheffield United.
Table Tennis
Events

London has seen off competition from Bangkok to land the 2026 World Team Table Tennis Championships Finals, with the International Table Tennis Federation’s (ITTF) flagship event returning to the city of its birth to celebrate its centenary edition.
Rugby Union
Events

World Rugby and the Rugby Football Union (RFU) have named the eight venues that will host England’s staging of an expanded Rugby World Cup in 2025, with the goal of creating the most accessible edition of the women’s national team tournament to date.
Football
Sponsorship & Marketing

Chelsea looks set to kick off the new Premier League season with a front-of-shirt sponsor after all, with a lucrative agreement with Infinite Athlete, a new US brand that already has links with the club…
Football
Industry Moves

Navin Singh has resigned from his position as commercial director at the Football Association (FA) to take up a leading role with Six Nations Rugby
Football
Governance

A major review of women's football in England has recommended a series of changes to the governance of the game with its author, the former international Karen Carney, claiming that the sport could become…
Football
Sponsorship & Marketing

A host of English Premier League clubs have announced new or extended sponsorship deals, as key categories get filled ahead of the start of the 2023-24 season
Football
Sponsorship & Marketing

Chocolate maker Cadbury has continued its recent sponsorship drive by signing a new long-term agreement with Premier League club Arsenal
Tennis
Fan Engagement

The All England Lawn Tennis Club (AELTC) has further enhanced the digital fan experience for the Wimbledon Championships by launching an offering on online gaming platform Fortnite
Rugby Union
Events

The Rugby Football Union (RFU) has today (Tuesday) announced that its Premier 15s club competition will be rebranded as Premiership Women’s Rugby (PWR) as part of a 10-year strategy to enhance the women’s gam…
Football
Sponsorship & Marketing

US technology company Google has enhanced its ties with the English Football Association (FA) through a new long-term deal that makes its consumer electronics brand, Pixel, the governing body’s official m…
Football
Sponsorship & Marketing

The English Football Association (FA) has agreed a renewal with UK confectionery group Mars Wrigley on a multi-year deal
Football
Finance & Law

English Women’s Super League (WSL) clubs witnessed a 60-per-cent rise in revenue, from £20m (€23.4m/$25.2m) to £32m, across the 2020-21 to 2021-22 seasons, according to Deloitte’s Sports Business Group. In
Football
Finance & Law

The 49ers Enterprises arm of NFL franchise the San Francisco 49ers has agreed a takeover deal for Leeds United, recently relegated from the Premier League to the Championship
Football
Sponsorship & Marketing

English Premier League club Wolverhampton Wanderers has secured a new sleeve sponsor for the 2023-24 season in the shape of online betting firm 6686 Sports and renewed with principal partner AstroPay,…
Football
Events

Debbie Hewitt, chair of the English Football Association (FA), has revealed that the organisation would consider a bid to host the Fifa Women’s World Cup in 2031.