England
EFL continues strong commercial momentum with 5-year Kellogg’s deal
The English Football League (EFL) has continued its strong recent commercial momentum with a five-year sponsorship deal with Kellogg’s.
Moshiri finalises deal to sell Everton to 777 Partners
Everton has announced today (Friday) that Miami-based investment fund 777 Partners has signed an agreement to acquire Farhad Moshiri’s full stake in the Premier League club, which accounts for 94.1 per cent of the shares.
Sheffield United fills sleeve sponsor slot with Gtech deal
UK home appliances manufacturer Gtech has strengthened its presence in the Premier League market by agreeing a sleeve sponsorship deal with Sheffield United.
World Team Table Tennis Championships Finals return to London for 2026 centenary
London has seen off competition from Bangkok to land the 2026 World Team Table Tennis Championships Finals, with the International Table Tennis Federation’s (ITTF) flagship event returning to the city of its birth to celebrate its centenary edition.
Venues chosen for England’s expanded women’s Rugby World Cup
World Rugby and the Rugby Football Union (RFU) have named the eight venues that will host England’s staging of an expanded Rugby World Cup in 2025, with the goal of creating the most accessible edition of the women’s national team tournament to date.
Chelsea finally closes in on new shirt sponsor
Chelsea looks set to kick off the new Premier League season with a front-of-shirt sponsor after all, with a lucrative agreement with Infinite Athlete, a new US brand that already has links with the club…
Singh quits FA to take Six Nations commercial role
Navin Singh has resigned from his position as commercial director at the Football Association (FA) to take up a leading role with Six Nations Rugby
Carney review: Women’s football can be billion-pound industry
A major review of women's football in England has recommended a series of changes to the governance of the game with its author, the former international Karen Carney, claiming that the sport could become…
Oman Air lands in Premier League with Chelsea sponsorship
A host of English Premier League clubs have announced new or extended sponsorship deals, as key categories get filled ahead of the start of the 2023-24 season
Arsenal signs new long-term deal with Cadbury
Chocolate maker Cadbury has continued its recent sponsorship drive by signing a new long-term agreement with Premier League club Arsenal
Wimbledon launches on Fortnite, enhances digital experiences for 2023
The All England Lawn Tennis Club (AELTC) has further enhanced the digital fan experience for the Wimbledon Championships by launching an offering on online gaming platform Fortnite
Premier 15s to relaunch as Premiership Women’s Rugby
The Rugby Football Union (RFU) has today (Tuesday) announced that its Premier 15s club competition will be rebranded as Premiership Women’s Rugby (PWR) as part of a 10-year strategy to enhance the women’s gam…
FA bolsters Google connection with Pixel deal
US technology company Google has enhanced its ties with the English Football Association (FA) through a new long-term deal that makes its consumer electronics brand, Pixel, the governing body’s official m…
Mars Wrigley renews agreement with English FA
The English Football Association (FA) has agreed a renewal with UK confectionery group Mars Wrigley on a multi-year deal
Women’s Super League clubs see 60-per-cent revenue increase
English Women’s Super League (WSL) clubs witnessed a 60-per-cent rise in revenue, from £20m (€23.4m/$25.2m) to £32m, across the 2020-21 to 2021-22 seasons, according to Deloitte’s Sports Business Group.
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49ers Enterprises strikes deal with Radrizzani for full control of Leeds United
The 49ers Enterprises arm of NFL franchise the San Francisco 49ers has agreed a takeover deal for Leeds United, recently relegated from the Premier League to the Championship
Wolves gets new sleeve sponsor, extends with main partner AstroPay
English Premier League club Wolverhampton Wanderers has secured a new sleeve sponsor for the 2023-24 season in the shape of online betting firm 6686 Sports and renewed with principal partner AstroPay,…
English FA ‘would consider’ bid for 2031 Women’s World Cup
Debbie Hewitt, chair of the English Football Association (FA), has revealed that the organisation would consider a bid to host the Fifa Women’s World Cup in 2031.