England
ICC uses hybrid ticketing model to boost attendances at 2019 Cricket World Cup
Ascot digs into customer data to help double hospitality revenues
‘People’s Club’ philosophy guides Everton’s fan engagement strategy
EXCLUSIVE | Le Floc’h: “Fifa will exceed its commercial targets despite troubled period”
1966 and all that | The commercialisation of England’s 1966 World Cup win
Amazon-Premier League deal shows tech giant still learning
The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.
London regains title | Ultimate Sports City 2018
For the third time in the history of these rankings, London has been named the world’s Ultimate Sports City. From the NFL and NBA to Wimbledon and Euro 2020, the British capital’s event-hosting strategy, coupled with the public’s appetite for sport, has placed the city at the centre of the sporting world
Newcastle Falcons follow analytical approach to revive flagging attendances
A deep-dive into how rugby union’s Newcastle Falcons used a new CRM and corresponding data-driven approach to marketing communications as a means of reinvigorating its attendances.
Dancing in the digital hurricane | Notes from the Huddle 2017 conference
Artificial intelligence and DIY content were the major themes at Mindshare’s Huddle 2017 conference. Kevin McCullagh reports from the event.
Frictionless stadia | Part 1: Pre-ordering drinks and snacks at Bath Rugby
In the first part of a series on frictionless stadium technology, Ben Cronin examines how Bath Rugby has invested in a piece of white label software that allows fans to pre-order half-time drinks and snacks.
Night and day | Q&A, Neil Snowball, CEO, Warwickshire County Cricket Club
Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.
The Secret Fan | The SSE Women’s FA Cup Final
Fan engagement consultant Mark Bradley visits the SSE Women’s FA Cup Final at Wembley Stadium in London.
The secret fan | William Hill World Darts Championship
In the first of a new series, fan engagement consultant Mark Bradley visits the William Hill World Darts Championship at Alexandra Palace to assess the customer journey and investigate the concept of ‘darts-mas’.
Archive | Ecclestone’s premature valediction
Howzat? | Why Investec exit signals finance sector shift
Crowd dynamics | Key considerations for stadium redevelopment
The Leader: Michael Downey
Michael Downey, the Canadian businessman in charge of reviving British tennis as CEO of the Lawn Tennis Association (LTA), on taking on the old guard and why his organisation is not having an identity crisis.
Cycling in Tandem
Competitors on iconic Brompton fold-up bicycles will be a highlight of this summer’s RideLondon. Elisha Chauhan looks at the growth of Europe’s largest cycling event, and what the new addition can do to boost both RideLondon and grassroots participation in cycling.
The Leader: Ian Ritchie
Ian Ritchie, CEO of the English RFU (Rugby Football Union), on stamping out ticket touts and succeeding where the 2012 London Olympics failed
Comment: March 2015
Kevin Roberts: It's time the Premier League works on improving its image.