England

Latest Features

One in three spectators at this year's ICC Cricket World Cup will be new to cricket. SportBusiness examines how the global governing body has marketed tickets for its showpiece event.

Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.

Everton director of marketing, Richard Kenyon, explains how innovative pricing and engagement with young fans have helped the Premier League club shore up ailing attendances.

Fifa has told TV Sports Markets it has exceeded its commercial targets despite experiencing “the most troubled period” in its history. I

Football isn’t coming home. Not this time anyway.

World Snooker has furthered its efforts to promote the sport in India by agreeing a partnership with the India Business Group (IBG), while it has also revealed details of a new “luxury experience” for…

The FA Women’s Super League, the top tier of women’s club football in England, has secured its first rights deal in the Asia-Pacific region through an agreement with Australian telcoms operator Optus.

English Super League rugby league outfit Warrington Wolves has unveiled domestic appliances manufacturer Hoover as its new principal sponsor

Premiership Rugby has today (Tuesday) handed Saracens a 35-point deduction and a fine in excess of £5m (€5.8m/$6.45

Features

The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.

For the third time in the history of these rankings, London has been named the world’s Ultimate Sports City. From the NFL and NBA to Wimbledon and Euro 2020, the British capital’s event-hosting strategy, coupled with the public’s appetite for sport, has placed the city at the centre of the sporting world

A deep-dive into how rugby union’s Newcastle Falcons used a new CRM and corresponding data-driven approach to marketing communications as a means of reinvigorating its attendances.

Artificial intelligence and DIY content were the major themes at Mindshare’s Huddle 2017 conference. Kevin McCullagh reports from the event.

In the first part of a series on frictionless stadium technology, Ben Cronin examines how Bath Rugby has invested in a piece of white label software that allows fans to pre-order half-time drinks and snacks.

Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.

Fan engagement consultant Mark Bradley visits the SSE Women’s FA Cup Final at Wembley Stadium in London.

In the first of a new series, fan engagement consultant Mark Bradley visits the William Hill World Darts Championship at Alexandra Palace to assess the customer journey and investigate the concept of ‘darts-mas’.

SportBusiness International was premature in predicting the end of Bernie Ecclestone's Formula 1 career as he become embroiled in a bribery scandal in 2014. However a series of features from the time are relevant now the octogenarian CEO's reign over the sport has come to an end, writes Ben Cronin.

Ben Cronin, global lead of network client solutions, Publicis Media Sport & Entertainment, explains why financial brands are rethinking their sponsorship game plan.

Simon Babes looks at the crucial factors to consider regarding match-day experience and crowd movements when a stadium construction project is on the table.

Michael Downey, the Canadian businessman in charge of reviving British tennis as CEO of the Lawn Tennis Association (LTA), on taking on the old guard and why his organisation is not having an identity crisis.

Competitors on iconic Brompton fold-up bicycles will be a highlight of this summer’s RideLondon. Elisha Chauhan looks at the growth of Europe’s largest cycling event, and what the new addition can do to boost both RideLondon and grassroots participation in cycling.

Ian Ritchie, CEO of the English RFU (Rugby Football Union), on stamping out ticket touts and succeeding where the 2012 London Olympics failed

Kevin Roberts: It's time the Premier League works on improving its image.

In the fourth in a series of five mini reports on sports event hosting, in association with the Ultimate Sports Cities rankings, we take a look at tourism and public interest. There is a discussion of the latest thinking around tourism and public interest, and case studies looking at the top five cities in the category of tourism and public interest in this year's rankings - London, Melbourne, Sochi, Copenhagen and Calgary.

UCI (International Cycling Union) Brian Cookson writes for SportBusiness International about setting an example for other sports and making cycling safer for the average Joe.

Sir Keith Mills writes exclusively in SportBusiness International about how the Olympic Movement can connect with the next generation, the British America’s Cup challenge and upcoming Invictus Games.

We look at how English football’s governing body hopes a new digital partnership will help its partners talk to fans more effectively.