European football clubs’ in-house editorial content is a key means of both engaging with, and commercialising, international audiences. SportBusiness International looks at the latest thinking in maximising value.
A successful console video game can act as the perfect social media marketing tool. Owen Evans looked at the UFC (Ultimate Fighting Championship), the rights-holder everyone in the sports industry is talking about, and its new official game project.
Matthew Glendinning, Editor of SportBusiness International sister publication Sports Sponsorship Insider, rounds up they key issues raised at this year’s ESA (European Sponsorship Association) Sponsorship Summit in London.
Rally enthusiast Richard Bevan, the League Managers Association (LMA) CEO and former CEO of the English Professional Cricketers Association (PCA), was appointed chairman of the Caribbean Premier League (CPL) late last year. He talks us through his sports industry career highs and lows.
The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.