Chelsea finally closes in on new shirt sponsor

(Photo by Patrick Smith/Getty Images)
(Photo by Patrick Smith/Getty Images)

Chelsea looks set to kick off the new Premier League season with a front-of-shirt sponsor after all, with a lucrative agreement with Infinite Athlete, a new US brand that already has links with the club widely reported to have been signed off.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here