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“The ICC revenue share model is unsustainable” | Johnny Grave, Cricket West Indies

In the wake of the West Indies’ tour of England, Cricket West Indies chief executive officer Johnny Grave speaks to SportBusiness about the CWI’s opposition to the current revenue sharing model utilised for international cricket tours.

He also outlines how the organisation worked with the ECB to make the recent tour happen in the wake of the Covid-19 outbreak and how value was offered to sponsors despite the lack of fans at the behind-closed-doors games.

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