USA Cricket is working with 49ers Enterprises, the investment arm of the San Francisco 49ers, in its bold attempts to popularize the sport in the country. USA Cricket chief executive Iain Higgins speaks to SportBusiness.
Our latest on Covid-19
Nike replaces ISC at AFL’s Sydney Swans to complete kit rebrand
Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.
Indianapolis’ NBA All-Star weekend rescheduled for 2024
Indianapolis will now host the NBA All-Star weekend in 2024, after the league confirmed it is formally rescheduling the city’s plans to stage the 2021 edition as a result of the Covid-19 pandemic.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
Heavyweight backers say mass migration has created opportunity for “Champions League” of cricket in Europe
Former Fifa and Team Marketing executives believe mass-migration has created a new opportunity for a club cricket competition in Europe.
New ICC chair Barclay flags fixture pile-up, commercial need to hold postponed events
New International Cricket Council chairman Greg Barclay has outlined his priorities for the sport, highlighting the “unsustainable” cricket global schedule alongside the need to host major events that hav…
Barclay named new ICC chairman
New Zealand Cricket chairman Greg Barclay has been elected as the new Independent Chair of the International Cricket Council, replacing Shashank Manohar who stepped down earlier this year
Round-Up: Australian Open uncertainty, Foxtel eyes AFL extension, Tamil Nadu bans online gaming, and more
The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
Covid-19 outbreak threatens first Australia-India Test
The first Test cricket match in India's upcoming tour of Australia, set to begin at the Adelaide Oval on December 17, is under threat due to a fresh Covid-19 outbreak in the South Australian city
Riot Games on a mission to turn 100m-plus League of Legends players into viewers
Luxury brands and streaming platforms are desperate to tap into more of League of Legends' 100m-plus player base, but making them accessible is a challenge even for the game's publisher, Riot. Callum McCarthy reports.
Data deal adds new dimension to Stats Perform’s WTA agreement
SportBusiness speaks to Alex Rice, chief rights officer at Stats Perform, about the sports data and analytics company's recent deal with the Women's Tennis Association, and what the agreement aims to accomplish.
R&A keeps faith in sponsors and strategy in turbulent year
The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open
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Education webinar | Creating the next generation of sports leaders
Today’s sports sector demands a wide range of business, financial and technical skillsets from executives. In this recording of a webinar SportBusiness ran on November 5, leaders of university programmes and industry employers consider how the education sector is developing to meet these demands