USA Cricket is working with 49ers Enterprises, the investment arm of the San Francisco 49ers, in its bold attempts to popularize the sport in the country. USA Cricket chief executive Iain Higgins speaks to SportBusiness.
Heavyweight backers say mass migration has created opportunity for “Champions League” of cricket in Europe
Former Fifa and Team Marketing executives believe mass-migration has created a new opportunity for a club cricket competition in Europe.
“One big, complicated event” | Cricket Australia’s CEO on its toughest season
Cricket Australia's interim CEO Nick Hockley explains how his organisation had to adapt in order to deliver a full season of cricket in 2020-21. Kevin McCullagh reports.
Sawhney says ‘witch-hunt’ is behind ICC disciplinary process
Manu Sawhney has said he is the victim of a "premeditated witch-hunt" to force him out of his role as chief executive of the International Cricket Council
Shammi Silva re-elected as Sri Lanka Cricket president
Shammi Silva was re-elected uncontested for a second term as president of Sri Lanka Cricket yesterday (Thursday).
Silva's new term runs for two years, to 2023. He first became SLC president in 2019
ICC chief Sawhney ‘sent on leave’ after conduct probe
Manu Sawhney, the chief executive of the International Cricket Council, has been placed on leave after an investigation by an auditor into his management style, according to reports
ICC reveals expansion plans for women’s cricket
The International Cricket Council will add two more teams to the Twenty20 and One Day editions of the women’s World Cup from 2026, and a new six-team event, as part of the governing body’s plans to exp…
How F1 is using AI to plan trackside sponsorship inventory
When Formula 1 looked to restart its 2020 calendar following a Covid-enforced hiatus it wanted to provide more predictability to the exposure it could guarantee for sponsors. SportBusiness examines how the motorsport developed a machine learning tool for the task.
Murray Barnett | How to make the right decisions when going ‘over the top’
Murray Barnett, a sports media and commercial expert formerly of F1, World Rugby and ESPN, and director of new OTT consultancy D2C Sport, says sports rights-holders needs to be wary of getting the wrong advice when developing a streaming service
USA Rugby ‘cautiously optimistic’ after forging ahead with Rugby World Cup bid
USA Rugby has a new-found spring in its step after being formally accepted as a candidate to host the 2029 women’s Rugby World Cup and men’s event in 2027 or 2031. Bob Williams reports on the Union's bid process.
Bill Daly on managing the NHL’s challenges and opportunities
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bill Daly, National Hockey League deputy commissioner. Eric and Chris also discuss potential historic changes in the business of tennis, the ongoing development of non-fungible tokens (NFTs), and recent encouraging news for NBCUniversal regarding both the Tokyo Olympics and Super Bowl LVI.