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Tony Singh, England and Wales Cricket Board – It’s good to be back on free-to-air but digital is key to the future

Highlights of our ‘media: the world beyond football’ at SDMS London. How are rights owners outside the big money football bubble are developing effective media strategies?

Featuring, from left-to-right:

  • Stefan Kuerten Executive Director Eurovision Sport;
  • Tony Singh Chief Commercial Officer England and Wales Cricket Board;
  • Phil Lines Global Sports Media Consultant Nootka Limited.

Moderator: Frank Dunne, SportBusiness

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