Basketball
TapDMV acquires B.League rights in Philippines
Filipino sports media platform Tap Digital Media Ventures has acquired digital and linear television rights for Japanese B.League basketball for the 2021-22 season
Cryptocurrency platform Bitci’s sport sponsorship track record key to Fiba deal
The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category
Euroleague Basketball adds two more years to Domino’s deal
Euroleague Basketball has renewed its sponsorship contract with global pizza delivery chain Domino’s.
The brand continues as a sponsor of both the EuroLeague and EuroCup competitions.
FreeSports secures non-exclusive EuroLeague rights in UK
FreeSports, the UK free-to-air channel, has acquired a package of rights to basketball’s EuroLeague during the 2021-22 season.
NBA faces rising issues in preseason with player vaccines
Holdouts involve some of the sport's most accomplished and popular talents
NBA China teams with Les Mills to create fitness classes
The NBA's China arm has agreed a deal with global fitness content company Les Mills to produce basketball-based gym classes
Gainbridge secures Indiana Pacers naming rights deal
The National Basketball Association's Indiana Pacers will now play at Gainbridge Fieldhouse following a multiyear naming rights deal with Indianapolis-based financial services company Gainbridge
NBA Kings complete jersey patch deal with Dialpad
Flurry of new agreements continues in advance of upcoming season start
Nets, Liberty secure Webull jersey sponsorship deal
New York-based brokerage platform Webull has secured a multi-year deal to become the jersey sponsor of the National Basketball Association's Brooklyn Nets and Women's National Basketball Association's…
Clippers bring in Aspiration as Intuit Dome’s inaugural founding partner
The National Basketball Association's Los Angeles Clippers have secured a multi-year partnership with environmentally-focused personal finance company Aspiration, which has been designated the inaugural…
Ranadive increases Kings ownership stake as Arctos Sports joins investment group
Sacramento Kings majority owner Vivek Ranadivé has increased his stake in the National Basketball Association team, while Texas-based sports investment fund Arctos Sports Partners has also acquired a …
Timberwolves complete jersey patch agreement with Aura
NBA team aligns with Massachusetts-based digital security company
NBPA hires Tremaglio as new executive director
Attorney and former union consultant to succeed retiring Roberts
76ers align with Crypto.com for jersey patch agreement
Hong Kong-based exchange extends active run of sports sponsorships
MKTG to handle local sponsorship sales for 2022 Women’s Basketball World Cup
The Asia-Pacific division of marketing agency MKTG Sports and Entertainment has been appointed as the sponsorship sales agent for the local organisers of the 2022 Fiba Women’s Basketball World Cup in S…
WNBA partners with Dick’s Sporting Goods
Prominent retailer to carry wide array of official league merchandise in stores
Lakers sign jersey deal with South Korean food company Bibigo
Sportfive helps iconic NBA franchise bring in its first global marketing partner
Instat TV set for Polish launch on back of basketball rights deals
OTT streaming platform InStat TV is to break into the Polish market this week after securing rights to two domestic basketball competitions