Sportfive helps iconic NBA franchise bring in its first global marketing partner
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PlayStation, WNBA announce multi-year marketing deal
Sony Interactive Entertainment (SIE) and the Women's National Basketball Association (WNBA) have announced that PlayStation will be the official console and marketing partner of the league in a multi-year…
Genius adds integrity remit to data deal with Indonesian Basketball League
Data, technology and broadcast services group Genius Sports has expanded its association with the Indonesian Basketball League (IBL) by offering integrity services to tackle the threat of match-fixing…
WNBA extends VR-focused streaming deal with Meta
The Women’s National Basketball Association (WNBA) has signed a multi-year extension to its deal with technology company Meta, which will become the official virtual reality headset of the league.
Lega Basket concludes Rai free-to-air deal, SN1 lands international rights
Lega Basket Serie A, the governing body of the top-tier of Italian domestic basketball, has completed its domestic media-rights sales process after agreeing a two-season renewal for its free-to-air rights…