Basketball
Fiba agrees Global Partner deal with betting brand J9
Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9
New Joj Sports channel lands ACB rights in Slovakia
Newly launched Slovakian pay-television broadcaster TV Joj has secured rights to the Spanish top-flight basketball league for the next two seasons
São Paulo, Racing Club and Brooklyn Nets added to Chiliz portfolio
South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …
Therabody adds Dallas Mavericks to sponsorship portfolio
Tech wellness company Therabody has further integrated within the National Basketball Association by striking a multiyear partnership with the Dallas Mavericks
ESPN replaces Ziggo as NBA rights-holder in the Netherlands
Dutch pay-television broadcaster ESPN has acquired rights to the NBA basketball league ahead of the start of the 2021-22 season later this month
Basketball Champions League appoints ex-IOC executive Gauthier as CCO
The Basketball Champions League has appointed former International Olympic Committee executive Benjamin Gauthier as its chief commercial officer
NBA preps star-studded promotional clip for anniversary celebration
'NBA Lane' to serve as anchor element of season-long commemorations
NBA renews ties with long-running sponsor American Express
Financial services giant to remain official card of the league
Portugal’s top basketball leagues split €3m Betclic title sponsorship
The Portuguese Basketball Federation has expanded its agreement with gambling brand Betclic, with the deal now including title sponsorship of Portugal’s flagship women’s basketball league, following on …
NBA’s Spurs sign up Socios.com, Moravia Health builds Philadelphia sports presence
The National Basketball Association’s San Antonio Spurs has become the latest sports team to sign up blockchain provider Socios.com to its sponsorship portfolio.
NBA appoints Ranveer Singh as ambassador
The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India
TapDMV acquires B.League rights in Philippines
Filipino sports media platform Tap Digital Media Ventures has acquired digital and linear television rights for Japanese B.League basketball for the 2021-22 season
Cryptocurrency platform Bitci’s sport sponsorship track record key to Fiba deal
The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category
Euroleague Basketball adds two more years to Domino’s deal
Euroleague Basketball has renewed its sponsorship contract with global pizza delivery chain Domino’s.
The brand continues as a sponsor of both the EuroLeague and EuroCup competitions.
FreeSports secures non-exclusive EuroLeague rights in UK
FreeSports, the UK free-to-air channel, has acquired a package of rights to basketball’s EuroLeague during the 2021-22 season.
NBA faces rising issues in preseason with player vaccines
Holdouts involve some of the sport's most accomplished and popular talents
NBA China teams with Les Mills to create fitness classes
The NBA's China arm has agreed a deal with global fitness content company Les Mills to produce basketball-based gym classes
Gainbridge secures Indiana Pacers naming rights deal
The National Basketball Association's Indiana Pacers will now play at Gainbridge Fieldhouse following a multiyear naming rights deal with Indianapolis-based financial services company Gainbridge