Basketball
Paris 2024 and Fiba seek new venue for preliminary basketball rounds
The Paris 2024 Organising Committee and the International Basketball Federation (Fiba) have jointly agreed to seek a new venue in which to host the preliminary rounds of the men’s and women’s basketball com…
Monumental Sports secures wide-ranging CarMax partnership
Monumental Sports & Entertainment has brought in leading American used car retailer CarMax as the first official used auto retail partner of the National Basketball Association's Washington Wizards an…
Euroleague Basketball cuts Russian teams from competitions
Euroleague Basketball has taken the decision to withdraw the participation of Russian teams from its two club competitions following the country’s invasion of Ukraine.
Hong Kong’s new EASL team relocates to Manila for first season
The Bay Area Chun Yu Phoenixes, a basketball team created in Hong Kong for new pan-regional club competition the East Asia Super League, is relocating to Manila, the Philippines, for its first season due…
Chooks-to-Go signs as global sponsor for Fiba 3×3 World Tour
Filipino food store chain Chooks-to-Go has agreed a deal with the International Basketball Federation (Fiba) to become a global partner of its 3x3 World Tour
Chinese Basketball Association postpones All-Star Weekend due to rising Covid-19 cases
The Chinese Basketball Association has postponed the upcoming CBA All-Star Weekend
NBA to stage preseason games in Japan sponsored by Rakuten
The National Basketball Association is to stage two preseason games in Japan later this year
Basketball Africa League brings in two Senegal-based sponsors
The Basketball Africa League has secured a multifaceted partnership with Senegal’s tourism promotion board, Agence Sénégalaise de Promotion Touristique, and the country’s marketing and tourism initiative, Destin…
WME Sports hires US sports marketing trio
The WME Sports agency has announced three new hires to help grow its US-based sports talent and property representation business
WNBA brings in US Bank to sponsorship portfolio
The Women’s National Basketball Association has secured a wide-ranging multiyear partnership with Minneapolis-based banking institution US Bank, which has been designated a top-tier WNBA Changemaker s…
BCL strikes long-term data visualisation deal with Viziball
The Basketball Champions League has agreed a deal with French data analytics company Viziball to deliver data visualisations and advanced statistics to fans, broadcasters and publishing companies until…
TV Cultura extends Brazilian women’s basketball league coverage
Brazilian free-to-air broadcaster TV Cultura has renewed its rights agreement with the domestic Women’s Basketball League (LBF).
Genius signs Mid-American Conference deal, Second Spectrum aligns with NBA G League
Sports data company Genius Sports has signed a wide-ranging agreement with the Mid-American Conference (MAC), while its Second Spectrum division has teamed up with the NBA G League to deploy player and…
NBA China strikes deal with Puma
Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China.
The brand becomes an official partner of the basketball league in China.
Belgrade replaces Berlin as host for 2022 EuroLeague Final Four
The 2022 EuroLeague Final Four has been relocated from Berlin to Belgrade, the European club basketball competition has announced
Engelbert: Charter flights would ‘jeopardize’ WNBA finances
Women's National Basketball Association commissioner Cathy Engelbert has said the league would like to charter flights for all teams throughout the season but added that it would be financially imprudent…
NBC Sports Chicago, Philadelphia partner with PointsBet for dual-market sports betting telecast
NBC Sports Chicago and NBC Sports Philadelphia, two NBC Sports regional sports networks, are partnering with gaming company PointsBet to present an alternate National Basketball Association sports-betting…
Utah Jazz strikes crypto, NFT partnership with CoinZoom
The National Basketball Association's Utah Jazz has secured a wide-ranging partnership with CoinZoom, designating the fintech company as the team's official cryptocurrency platform and non-fungible token…