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Genius signs Mid-American Conference deal, Second Spectrum aligns with NBA G League

Cassius Winston #5 of the Capital City Go-Go drives past Joe Young #27 of the Birmingham Squadron during the NBA G League Winter Showcase (Photo by Joe Buglewicz/Getty Images)

Sports data company Genius Sports has signed a wide-ranging agreement with the Mid-American Conference (MAC), while its Second Spectrum division has teamed up with the NBA G League to deploy player and ball tracking systems across competition venues.

Genius said the “first-of-its-kind” deal with MAC, a National Collegiate Athletic Association (NCAA) Division I conference that sponsors championships in 24 sports, will cover sports data, fan engagement, and integrity.

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