Technology
Chris Paul joins Greenfly as strategic investor and partner
NBA superstar to aid digital media exchange platform
DFL innovation chief Heyden: “We have to behave like a global entertainment brand”
The DFL’s EVP of innovation Andreas Heyden explains how the league is investing in content localisation, data and the mobile experience to increase the value of its media rights to broadcasters. Ben Cronin reports.
DFL Supercup streamed on TikTok as 9:16 vertical production rolled out
Football-based media platform OneFootball will stream live coverage in Brazil of tonight's DFL Supercup match between Bayern Munich and Borussia Dortmund in a 'vertical format' designed for smartphones…
One Championship to launch NFT marketplace with Theta Network
Mixed martial arts promoter One Championship is launching its first-ever non-fungible token (NFT) marketplace through an exclusive partnership with the blockchain platform Theta Network
DFL ups broadcast reach of 2. Bundesliga with enhanced feed powered by AWS
The German Football League (DFL) has expanded the global broadcast reach of the second-tier 2
NHL takes up option to sell Disney Streaming Services stake for $350m
The National Hockey League has taken up its option to sell its 10-per-cent shareholding in Disney Streaming Services, the interactive media and internet company formerly known as BAMTech Media, to The…
Dream Sports launches $250m venture capital fund
Sports media and technology firm Dream Sports has established a $250m (€213m) corporate venture fund as it bids to become a sports technology conglomerate.
Sky PerfecTV to integrate Bundesliga’s interactive feed in new app
Japanese pay-television broadcaster Sky PerfecTV, the Bundesliga’s rights-holding broadcaster in Japan, is launching the Bundesliga Live App to deliver a tailored viewing experience for fans.
NWSL to explore introduction of VAR technology
The National Women's Soccer League is seriously considering investing in VAR technology to help improve the refereeing standards in the league
NWSL partners with Sport Buff to drive Twitch engagement
The National Women’s Soccer League has announced a multiseason partnership with fan engagement and gamification company Sport Buff to enhance the league's global presence on streaming service Twitch.
T-Mobile, Drone Racing League unveil first 5G-enabled drone
The Drone Racing League (DRL) and German mobile communications company T-Mobile have unveiled their first 5G-enabled drone, which will make its first public flight at Major League Baseball's Field of Dreams…
Rario launches cricket-based digital collectibles platform
Singapore-based technology firm Rario is launching a cricket-based digital collectibles platform in what it claims to be a world first for the sport
Caribbean Premier League adds data points with new ball technology
This year’s edition of the Caribbean Premier League Twenty20 cricket competition will set a first for the sport by utilising a new ball that will provide an array of additional data points for the use o…
Tennis Australia launches venture capital fund for sport tech start-ups
Tennis Australia has launched a venture capital fund, Wildcard Ventures, to invest in early-stage sports technology companies
Fiorentina launches Viola 9.5 NFT collection with Genuino
Italian Serie A club ACF Fiorentina has today announced the launch of Viola 9.5, its own non-fungible token (NFT) collection, in an agreement with blockchain technologies provider Genuino
Stats Perform acquires digital sports agency 13 Strides
Sports data and technology company Stats Perform has today (Wednesday) announced the acquisition of 13 Strides, a sports-focused digital content studio
GameChanger partners with PGC Basketball
US technology company expands meaningfully into basketball
Jon Tonberg | How the use of technology during lockdown levelled the playing field for fans
Jon Tonberg, director of technical solutions and delivery for digital transformation business Kin + Carta, argues that Covid-19 has prompted some innovative technological adaptations from sports right-holders which have mostly been to the benefit of fans