Technology
PGA Tour, CDW extend marketing partnership though 2026
The PGA Tour and global information technology company CDW Corp. have extended their long-running marketing partnership through 2026.
LaLiga Tech signs up World Padel Tour and Millicom as clients
LaLiga Tech, the new technology services arm created by the governing body of the top two divisions of Spanish football, has signed up World Padel Tour and Millicom, the Latin American telecoms operator,…
Dapper Labs raises another $250m as NFTs continue to surge
Canadian blockchain company more than triples its prior valuation
MediaKind promotes CTO Broome to CEO
Streaming technology solutions company MediaKind has promoted its chief technology officer Allen Broome to chief executive
St. Louis City SC creates team app to engage fans ahead of inaugural MLS season
Major League Soccer expansion team St. Louis City SC has unveiled a team app, which contains behind-the-scenes content and insider access to engage fans ahead of the club's inaugural season in 2023
DRL signs $100m deal with blockchain firm Algorand
Five-year agreement is the largest partnership in league history
NFL, Verizon secure extended 10-year, 5G-focused partnership
The National Football League and American telecommunications giant Verizon have secured an extended and expanded 10-year partnership, which will further enhance the rollout of advanced 5G cellular technology…
Huawei executive Leal to lead LaLiga Tech
Miguel Angel Leal has been appointed chief executive of LaLiga Tech, the new entity created by the governing body of the top two divisions of Spanish club football
Whoop adds to tracking capabilities with Push acquisition
Deal closely follows completion of $200m Series F funding round
MotoGP claims 5G broadcast first at British GP
The MotoGP motorcycling championship claimed a world-first at the weekend’s British Grand Prix by showcasing a stand-alone private 5G network for sports broadcasting.
Whoop raises another $200m in further bid for scale
Wearable technology company triples its valuation compared to last fall
KRC Genk claims 5G first with stadium naming rights sponsor
IT solutions company Cegeka has acquired naming rights to the home ground of Belgian Pro League club KRC Genk in a wide-ranging deal that will see the venue become the first 5G-compatible stadium in the…
Suns, Verizon look to advance player analytics at new training facility
The NBA team's remarkable turnaround during the 2020-21 season, which included its first postseason berth in 11 years and a trip to the NBA Finals, owed in part to analytics work done with the United States-based telecommunications giant at its new $45m training facility. US Editor Eric Fisher reports.
Stats Perform to drive TicketSwift’s in-game ticketing model
Sports data and technology company Stats Perform has agreed a multi-year deal to aid the development of start-up firm TicketSwift
Chris Paul joins Greenfly as strategic investor and partner
NBA superstar to aid digital media exchange platform
DFL innovation chief Heyden: “We have to behave like a global entertainment brand”
The DFL’s EVP of innovation Andreas Heyden explains how the league is investing in content localisation, data and the mobile experience to increase the value of its media rights to broadcasters. Ben Cronin reports.
DFL Supercup streamed on TikTok as 9:16 vertical production rolled out
Football-based media platform OneFootball will stream live coverage in Brazil of tonight's DFL Supercup match between Bayern Munich and Borussia Dortmund in a 'vertical format' designed for smartphones…
One Championship to launch NFT marketplace with Theta Network
Mixed martial arts promoter One Championship is launching its first-ever non-fungible token (NFT) marketplace through an exclusive partnership with the blockchain platform Theta Network