Sponsorship & Marketing

Argentinian football rivals Boca Juniors and River Plate have both signed up Spanish ridesharing company Cabify as a sponsor

Swiss luxury watchmaker Maurice Lacroix has been named the ‘Official Timekeeper’ of the BMW Berlin Marathon for the next two years, from 2021 and 2022.

Major League Soccer team DC United has announced a multiyear partnership with leading gaming company FanDuel, the cornerstone of which will be a retail sportsbook at Audi Field

Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G

The Pac-12 collegiate athletic conference has struck a multiyear partnership with Oregon-based seafood company Pacific Seafood, which has been designated the organization's official meat and seafood provider

The National Football League's Los Angeles Rams have announced a partnership with Samsung Electronics of America, which designates the Samsung QLED TV as the official television of the franchise.

German football club Werder Bremen has extended its kit supply contract with sportswear brand Umbro

Russian Boxing Federation (RBF) secretary general Umar Kremlev has made the bold claim that Aiba can raise $50m (€42.3

Technology products company InnJoo will brand the shorts of three teams owned by Spanish LaLiga club Real Betis, including Real Betis Féminas, which plays in Spain’s top-flight women’s league.

LaLiga North America has extended its restaurant-focused partnership with Spanish-American chef José Andrés' ThinkFoodGroup to expand the organization's presence in key growth markets.

Spain's LaLiga has signed up technology firm LG as its latest central sponsor

English Premier League side Liverpool has expanded its sponsorship agreement with insurance firm AXA ahead of the opening of its new training ground

The value of PepsiCo’s recently-announced sponsorship of Uefa women's football at all levels, from 2020-21 through to the summer of 2025, has been placed at around €2.5m

Australian petrol station brand Ampol has signed as the naming rights sponsor of the National Rugby League State of Origin series until 2023, including the Women’s State of Origin from 2021.

Welsh rugby club Scarlets has signed a three-year ‘official travel partner’ deal with Clarity Sports, and its consumer travel provider, Sportsbreaks.com.

Portuguese football club Sporting CP will switch kit suppliers from Italian brand Macron to Nike at the end of the 2020-21 season, according to reports