Sponsorship & Marketing
Real Madrid ‘lines up €150m deal’ with Saudi tourism project
Spanish LaLiga club Real Madrid is reportedly in advanced talks with Saudi Arabia’s Qiddiya sports and entertainment project concerning a €150m ($182m) partnership that would include main sponsorship rig…
Ex-Infront executive Holmgren joins Emotion Group
Sports marketing and events company Emotion Group has appointed Patrik Holmgren, the former senior director of summer sports at the Infront agency, as head of sales and marketing in Germany and the Iberian…
Round-Up: Sportradar ‘valued at $10bn+’ in sales talks, CCTV may resume live NBA coverage, and more
Sports data firm Sportradar is being valued at $10bn-$12bn in discussions with potential buyers, who include several 'SPACs'
ECB on the hunt for two more sponsors for The Hundred
The England and Wales Cricket Board (ECB) is open to offers for two more sponsorship packages to complete the portfolio for its new limited-overs competition, The Hundred, SportBusiness understands
Gatorade leads sponsors for inaugural Athletes Unlimited Volleyball season
Athletes Unlimited, the start-up network of professional sports leagues, has announced that Gatorade, Hyperice, and Mariner Wealth Advisors have become the first three commercial sponsors for its inaugural v…
Atlético Madrid adds another year to Ria Money Transfer contract
Spanish football club Atlético Madrid has renewed its sponsorship contract with Ria Money Transfer.
Interprotección follows Pérez to Red Bull Racing, as Alfa Romeo extends Acer deal
Formula 1 team Red Bull Racing had signed up Mexico’s largest insurance company Interprotección as a sponsor for the 2021 season.
Erreà extends backing of Lega Basket
Italian sportswear company Erreà has renewed a technical sponsorship deal with Lega Basket Serie A (LBA), the top tier of basketball in its home country.
Harvey Norman names Super Rugby AU and Trans-Tasman competitions
Australian retailer Harvey Norman has become the naming rights sponsor of Super Rugby AU for the 2021 season, which kicked off today
Vivo back in as IPL sponsor, player auction breaks records
Chinese mobile phone maker Vivo will return as title sponsor of the Indian Premier League this year, after stepping back from the role last year and following more recent reports it was looking to exit…
Round-Up: Super Rugby AU searches for sponsor, America’s Cup to resume, Nadal encourages acceptance of Covid measures, and more
The Super Rugby AU competition is still searching for a title sponsor and a media-rights deal in the UK ahead of the 2021 season start on Friday - Sydney Morning Herald
Columbus Crew strikes Donatos Pizza partnership ahead of stadium opening
Major League Soccer's Columbus Crew SC has announced a multiyear partnership with Ohio-based pizza chain Donatos Pizza
Snickers becomes presenting partner of WrestleMania for sixth consecutive year
Mars Wrigley chocolate brand Snickers will become the presenting partner of WrestleMania for the sixth consecutive year.
Andretti United Extreme E signs Fluère as principal sponsor
Andretti United Extreme E has signed a contract with Next Frontier Brands to make zero-alcohol spirit brand Fluère its principal sponsor.
Satisfi Labs sponsors LA Galaxy and LA Kings, provides ‘conversational’ fan apps
Artificial intelligence company Satisfi Labs has signed as a sponsor of Major League Soccer club LA Galaxy and the National Hockey League’s LA Kings.
Castore eyes Italian market as talks continue with Serie A duo
UK-based sportswear brand Castore is in talks to take up the kit supply rights at two Serie A clubs, SportBusiness understands
Angel City FC brings in DoorDash as principal jersey sponsor
National Women's Soccer League expansion team Angel City FC has signed a multiyear agreement for online delivery service DoorDash to become its principal jersey sponsor
Shell extends major deal with Scuderia Ferrari as OMP Racing signs with Williams
Oil and lubricant brand Shell has extended its longstanding sponsorship of Scuderia Ferrari as the Formula 1 team’s ‘Innovation Partner’.
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