Spanish LaLiga club Real Madrid is reportedly in advanced talks with Saudi Arabia’s Qiddiya sports and entertainment project concerning a €150m ($182m) partnership that would include main sponsorship rig…
Thai tycoon acquires Euro 2020 rights in last-minute deal
Thai businessman Komol Jungrungreangkit stepped in to acquire the media rights in Thailand for the Uefa Euro 2020 football tournament in a last-minute deal on Friday
Aésio Mutuelle extends shirt sponsorship with Saint-Étienne in Sportfive-brokered deal
Mutual insurance company Aésio Mutuelle has extended its front-of-shirt sponsorship with French Ligue 1 club AS Saint-Étienne in a deal brokered by the club’s exclusive marketing agency Sportfive.
Uefa adds blockchain partner to existing Alipay deal for Euro 2020
Uefa has added a new category to its existing deal with Ant Group-owned payment business Alipay, which sees Antchain become the official global blockchain partner of Euro 2020 and Uefa national team football
FFF latest sports property to enter NFT market with Sorare deal
The French Football Federation (FFF) has become the first international football governing body to step into the non-fungible token (NFT) market through a licensing deal with digital trading card company…