Fan Engagement
New Orleans franchises hire EngageRM to drive fan engagement
The National Football League’s New Orleans Saints and National Basketball Association’s New Orleans Pelicans have entered into a three-year agreement with software company EngageRM.
Swedish handball leagues appoint Infront Lab to long-term digital role
The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
LaLiga subscription portal rolled out to smartphone users across sub-Saharan Africa
LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Opening Day sets record merchandise sales, record viewers on MLB.TV
Major League Baseball's Opening Day set records on its out-of-market streaming service MLB.TV and earned a record in online merchandise sales
NWSL extends Just Women’s Sports content deal
The National Women’s Soccer League (NWSL), top tier of the domestic game in the United States, has extended its content and media deal with the Just Women’s Sports (JWS) platform.
Hisense USA to sponsor weekly NBA content series
Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…
Jamie Watts | Has the Six Nations turned up late to the Netflix party?
Jamie Watts, media research manager at Publicis Sport & Entertainment, looks at worrying viewing figures for the Six Nations and examines how the rugby championship is trying to address a decline in younger audiences.
MLB, Fanatics launch debut patches for Opening Day, trading cards
Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…
NTT extends IndyCar title sponsorship
Technology and business solutions provider NTT has extended its title sponsorship with IndyCar in a multi-year agreement that also includes status for NTT as the official technology partner
PTPA lands Fanatics trading card deal
The Professional Tennis Players Association (PTPA) for-profit commercial affiliate, Winners Alliance, has reached an agreement with Fanatics Collectibles to provide men's and women's trading card set programs…
TikTok and MLS agree sponsorship, content and programming deal
Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
FIVB rises to top spot in Redtorch’s IF social media rankings
The International Volleyball Federation (FIVB) was the best-performing Olympic governing body on social media in 2022, according to a league table compiled by the Redtorch agency
What’s behind the meteoric rise of chief content officers in sport?
Simon Cummins and Julie McKeen from executive search and recruitment firm Odgers Berndtson discuss one of the most in-demand senior leadership roles in sport
Chiliz acquires 20-per-cent stake in MatchWornShirt
Chiliz, the owners of the Socios fan token and fan engagement platform, has acquired a 20-per-cent stake in sports memorabilia company MatchWornShirt
Clippers sign deal with Taiwanese airline Starlux
The National Basketball Association's Los Angeles Clippers have announced a multi-year sponsorship with Taiwanese airline Starlux, which will debut a Taipei-Los Angeles flight on April 26
TikTok continues UFC association with expanded content deal
TikTok has announced its latest content agreement with the Ultimate Fighting Championship
NASCAR launches gaming experience on Roblox
NASCAR has launched NASCAR Speed Hub on online game platform Roblox as it continues its efforts to attract new fans
Sports Innovation Lab, Ally target equitable media spend on women’s sports
Boston-based data company Sports Innovation Lab and Ally Financial have launched the Women's Sports Club in an effort to create equitable media spend on women's sports properties