Six Nations Rugby
Features
“We don’t just put logos on things” | Amazon Web Services on its Six Nations sponsorship
Amazon Web Services (AWS) has developed a new suite of fan statistics to activate its sponsorship rights for this year’s Six Nations rugby championship.
The commercial pros and cons of World Rugby’s Nations Championship concept
Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.
Ben Morel | “I’m a strong believer in simplicity of narrative and product definition”
Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.
The secret fan | Ireland versus France, RBS 6 Nations Rugby
Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.
UK government rejects Six Nations free-to-air proposal
The UK government has rejected calls from the Digital, Culture, Media and Sport (DCMS) Committee for rugby union’s Six Nations tournament to be promoted to the Group A category of listed sports events r…
Joint Six Nations bids permitted as DCMS Committee makes listed events request
The UK’s Committee for Digital, Culture, Media and Sport (DCMS) has called for rugby union’s Six Nations to be included in the ‘Category A’ list of sports events that must be shown on free-to-air televis…
Six Nations refuses to rule out pay-TV future
Six Nations Rugby, organising body of the annual national team tournament, has refused to rule out the possibility that live rights to the championship could go behind a paywall against the backdrop of…
Coronavirus latest: Infection shuts Dentsu Tokyo HQ, Olympic torch relay downsizing, Six Nations game postponed, and more
Japanese advertising and sports marketing agency Dentsu yesterday ordered its 5,000 employees at its Tokyo headquarters to work from home, after a staff member tested positive for the coronavirus