NBC Sports

Leading online gaming operator BetMGM is significantly increasing its presence on NBC Sports by striking a partnership for the 2022 National Football League season, highlighted by high-profile integrations…

Each of league's US rightsholders see markers of audience growth

Buccaneers-Cowboys clash delivers 35 per cent viewership boost

NBC Sports chairman Pete Bevacqua says he remains bullish about the future of the PGA Tour despite a number of leading players continuing to join the rival Saudi-backed breakaway tour LIV Golf

Peacock, NBCUniversal’s streaming service, averaged 796,000 viewers during the August 22 Premier League match between Manchester United and Liverpool, setting a new Peacock audience record for a Premier L…

Agreements are by far the most lucrative conference pacts in US college sports history

Analyst has been an influential figure in the development of fantasy sports

Comcast-owned entity makes move into emerging space

NBC Sports has secured the United States broadcast rights to the Women’s Tour de France, with the event to be aired on cable channel CNBC and streaming service Peacock.

NBC Sports Chicago and NBC Sports Philadelphia, two NBC Sports regional sports networks, are partnering with gaming company PointsBet to present an alternate National Basketball Association sports-betting…

Wide range of difficult factors contribute to significant viewership decline

Rams' dramatic comeback victory generates best US viewership in five years

The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …

Multiple held-back units sell for $7m each

In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Alexandre Dreyfus, chief executive of blockchain platform Socios.com and its parent organization Chiliz. Fisher and Russo also preview the upcoming Beijing Olympics facing widespread political and operational challenges, discuss recent financial news surrounding Genius Sports and Comcast, and look ahead to forthcoming developments surrounding the National Football League’s Denver Broncos and Washington Football Team.

Dramatic quartet of postseason games deliver historic audience totals

Competing US broadcast networks join together to boost fan interest in league

Production strategy for upcoming event accelerates plan used for Tokyo Olympics