The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low for the event since the network began broadcasting the Games in 1988.
Beijing 2022 Opening Ceremony draws 16m viewers on NBC, down 43 per cent from 2018
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30 Aug 2023
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