NBC Sports
Nascar accelerates CW deal to cover final races of 2024 Xfinity season
The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
NFL playoff ratings soar in divisional round
The National Football League has set records during its live postseason coverage across the main US networks
Cordella takes top NBC Sports job, replacing Bevacqua
NBCUniversal has ended its search for a new president of its NBC Sports operation, promoting veteran executive Rick Cordella rather than choosing an outside hire
NFL opening weekend, college football score major US viewership
The return of the National Football League, combined with a strong slate of college games, drew major audiences across US television, including a record for Monday Night Football on ESPN
Comcast: Move for ESPN minority stake ‘very improbable’
Comcast president Michael Cavanagh has said that it is "very improbable" that the company would look to secure a minority stake in ESPN, which is 80-per-cent owned by Disney
Chicago street race draws NBC’s biggest NASCAR audience in six years
NASCAR's Cup Series street race in Chicago drew a total audience of 4.795 million viewers on NBC and Peacock, making it the most-watched NASCAR race on NBC platforms in six years
US Open delivers highest domestic ratings since 2019
NBC Sports' coverage of the 2023 US Open was the most-watched edition of the event since 2019, highlighted by a nine-hour broadcast of the final round averaging 6
Peacock to air first exclusively streamed NFL playoff
Peacock, NBCUniversal's direct-to-consumer streaming platform, will be the home of the first exclusively live-streamed National Football League playoff game, airing a NFL wild-card playoff on Saturday…
Gaming Society, NBC Sports team up to produce women’s sports content
Betting education platform Gaming Society and NBC Sports' On Her Turf have announced a new content partnership aimed at expanding women's sports editorial coverage and promotion
NFL hires Dorfler as chief financial officer
The National Football League has named Christine Dorfler as its chief financial officer, replacing Joe Siclare who served in the role from 2011-2022 prior to transitioning to the NFL's executive vice president…
NBC Sports, Peacock retain Tour de France rights to 2029
NBC Sports and the Peacock streaming service will continue to broadcast US coverage of the Tour de France and other major European road races following a six-year extension signed with promoter Amaury…
Start of Amazon’s ‘TNF’ helps lead to dip in NFL viewership
League finishes the 2022 regular season down slightly in domestic viewership, but several linear networks posted audience gains
NFL, domestic media partners set series of audience records
League generates its best-ever average viewership for Thanksgiving Day games
NASCAR touts viewership bump, 2023 broadcast schedule
NASCAR has announced its 2023 schedule, including broadcast networks and times for the Cup Series, Xfinity Series, and Truck Series, garnering its greatest level of broadcast exposure in more than a decade,…
Cordella named to key role at NBC Sports, Peacock Sports
Veteran NBCUniversal executive Rick Cordella has been promoted to the role of president of programming of both NBC Sports and Peacock Sports, further highlighting the expansive role the streaming service…
US Ski & Snowboard aligns with Outside Interactive, extends NBC Sports deal
US Ski & Snowboard has secured a long-term strategic partnership with outdoor recreation media and services company Outside Interactive, which will stream International Ski Federation (FIS) World Cup …
BetMGM expands NFL presence on NBC Sports
Leading online gaming operator BetMGM is significantly increasing its presence on NBC Sports by striking a partnership for the 2022 National Football League season, highlighted by high-profile integrations…
NFL records series of gains in Week 1 domestic viewership
Each of league's US rightsholders see markers of audience growth