Berlin-based esports team G2 Esports is the most influential overseas esports outfit on Chinese social media platforms, according to the latest edition of the Esports Red Card Report by digital agency…
The second module of sports industry educational series Sports Matters Academy takes place next Tuesday, March 15, and will focus on the topic of marketing
The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.
FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…
In a guest article for SportBusiness, Denis Green, global head of communications for the Mailman digital agency, speaks to Li Shen, head of sports content operations at Xiaohongshu. The growing social media 'lifestyle' app is popular among young and female Chinese audiences and has ambitions to be a bigger platform for sports content
The acquisition of China-based sports digital agency Mailman Group and its digital sports consultancy Seven League by Endeavor represents a “really important evolutionary leap forward” for IMG, according to …
The Chinese arm of the global sports and entertainment group Endeavor has appointed Sum Huang as its chief executive
The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands
Digital sports agency and consultancy Mailman has announced the appointment of former Vizeum Asia Pacific chief executive Duncan Pointer, as managing director of the firms Asia-Pacific Excluding China…
China-based sports digital consultancy and marketing platform Mailman has released its digital performance index ranking European clubs, leagues and players online in the country, and has ranked Barcelona…
The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
Sports media rights valuations have reached a “high water mark” according to 83 per cent of respondents in a new survey.
Asian sports digital agency Mailman has promoted Lewis Wiltshire to chief executive of its EMEA division and Seven League subsidiary amid global growth plans
This year's Asia Cup national team cricket tournament has been cancelled, with planned hosts Pakistan possibly hosting it next year instead, cricket officials have said - The Hindu
Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.
Andrew Collins, chief executive at Mailman, and Shoto Zhu, founder and president of Oceans Marketing, talk to SportBusiness Asia senior analyst, Kevin McCullagh, about how the Chinese sports industry is…