Andrew Collins, chief executive at Mailman, and Shoto Zhu, founder and president of Oceans Marketing, talk to SportBusiness Asia senior analyst, Kevin McCullagh, about how the Chinese sports industry is…
As esports have exploded in China over the past decade, eFootball, now a category itself, is undergoing a meteoric rise in the mainland.
Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.
FC Barcelona, Cristiano Ronaldo and the English Premier League were the big winners in the 2020 edition of the Mailman Group's Red Card report, that assesses the strength of football properties online…
The Badminton World Federation announced a new partnership with global sports digital agency Mailman to run and oversee its Chinese social and digital content and communications operations till 2020
Chinese sports digital consultancy and marketing platform Mailman has opened a new office in Singapore and hired Bima Said as a regional vice-president
Chinese sports digital marketing agency Mailman has invested in European sport specialist digital consultancy Seven League to create a global sports digital agency