Mailman

Basketball
Fan Engagement

The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…
Esports
Fan Engagement

Berlin-based esports team G2 Esports is the most influential overseas esports outfit on Chinese social media platforms, according to the latest edition of the Esports Red Card Report by digital agency…
Multiple Sports
Sponsorship & Marketing

Careers and education-focused discussion on the sports marketing business, with speakers from the NBA, Mobile Premier League, Football Marketing Asia, Mailman and SailGP.
Multiple Sports
Education

The second module of sports industry educational series Sports Matters Academy takes place next Tuesday, March 15, and will focus on the topic of marketing
Olympic Games
Events

The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.
Football
Fan Engagement

FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…
Multiple Sports
Media

In a guest article for SportBusiness, Denis Green, global head of communications for the Mailman digital agency, speaks to Li Shen, head of sports content operations at Xiaohongshu. The growing social media 'lifestyle' app is popular among young and female Chinese audiences and has ambitions to be a bigger platform for sports content
Multiple Sports
Media

The acquisition of China-based sports digital agency Mailman Group and its digital sports consultancy Seven League by Endeavor represents a “really important evolutionary leap forward” for IMG, according to …
Industry Moves

The Chinese arm of the global sports and entertainment group Endeavor has appointed Sum Huang as its chief executive
Finance & Law

The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands
Multi-sport
Industry Moves

Digital sports agency and consultancy Mailman has announced the appointment of former Vizeum Asia Pacific chief executive Duncan Pointer, as managing director of the firms Asia-Pacific Excluding China…
Football
Fan Engagement

China-based sports digital consultancy and marketing platform Mailman has released its digital performance index ranking European clubs, leagues and players online in the country, and has ranked Barcelona…
Basketball
Media

The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
Media

Sports media rights valuations have reached a “high water mark” according to 83 per cent of respondents in a new survey.
Industry Moves

Asian sports digital agency Mailman has promoted Lewis Wiltshire to chief executive of its EMEA division and Seven League subsidiary amid global growth plans
Cricket
Events

This year's Asia Cup national team cricket tournament has been cancelled, with planned hosts Pakistan possibly hosting it next year instead, cricket officials have said - The Hindu
Basketball
Fan Engagement

Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.
Media

Andrew Collins, chief executive at Mailman, and Shoto Zhu, founder and president of Oceans Marketing, talk to SportBusiness Asia senior analyst, Kevin McCullagh, about how the Chinese sports industry is…