In a guest article for SportBusiness, Denis Green, global head of communications for the Mailman digital agency, speaks to Li Shen, head of sports content operations at Xiaohongshu. The growing social media 'lifestyle' app is popular among young and female Chinese audiences and has ambitions to be a bigger platform for sports content
The acquisition of China-based sports digital agency Mailman Group and its digital sports consultancy Seven League by Endeavor represents a “really important evolutionary leap forward” for IMG, according to …
The Chinese arm of the global sports and entertainment group Endeavor has appointed Sum Huang as its chief executive
The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands
Digital sports agency and consultancy Mailman has announced the appointment of former Vizeum Asia Pacific chief executive Duncan Pointer, as managing director of the firms Asia-Pacific Excluding China…
China-based sports digital consultancy and marketing platform Mailman has released its digital performance index ranking European clubs, leagues and players online in the country, and has ranked Barcelona…
The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
Sports media rights valuations have reached a “high water mark” according to 83 per cent of respondents in a new survey.
Asian sports digital agency Mailman has promoted Lewis Wiltshire to chief executive of its EMEA division and Seven League subsidiary amid global growth plans
This year's Asia Cup national team cricket tournament has been cancelled, with planned hosts Pakistan possibly hosting it next year instead, cricket officials have said - The Hindu
Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.
Andrew Collins, chief executive at Mailman, and Shoto Zhu, founder and president of Oceans Marketing, talk to SportBusiness Asia senior analyst, Kevin McCullagh, about how the Chinese sports industry is…
FC Barcelona, Cristiano Ronaldo and the English Premier League were the big winners in the 2020 edition of the Mailman Group's Red Card report, that assesses the strength of football properties online…
The Badminton World Federation announced a new partnership with global sports digital agency Mailman to run and oversee its Chinese social and digital content and communications operations till 2020
As esports have exploded in China over the past decade, eFootball, now a category itself, is undergoing a meteoric rise in the mainland.
Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.
Chinese sports digital consultancy and marketing platform Mailman has opened a new office in Singapore and hired Bima Said as a regional vice-president